Resumes & Cover Letters

How to Write a Sales Executive Resume (With Template and Example)

April 29, 2021

A sales executive takes part in all aspects of sales, including direct sales of products and services, setting sales goals and policies and building customer relationships. If you are applying for a job as a sales executive, your resume is your first chance to impress a prospective employer. A well-written resume highlights your work experience, skills and educational background. In this article, we describe why resumes are important for sales executives, explain how to write a sales executive resume, offer tips for writing a successful resume and provide an easy-to-use template and example.

Why is writing a sales executive resume important?

Your resume demonstrates your ability to sell your skills and experience to a potential employer. A good sales executive resume showcases your sales skills and experience using key sales terminology. You can use your resume to display your ability to close sales, broaden your customer base and increase sales revenue. A well-written resume allows prospective employers to quickly see the benefits you can provide as an employee.

Related: Tips for Making an Executive's Resume

How to write an effective sales executive resume

Get your resume noticed by following these steps:

1. Make your contact information prominent

You can display your contact information prominently so it's easy for employers to find. Include your name, mailing address, phone number and email address. If your email address isn't professional-sounding, create a separate email account only for work-related correspondence. This can also prevent important emails from prospective employers from getting lost in your regular inbox.

If you have a webpage, include that address in your contact information as well. Avoid linking to blogs or social media pages unrelated to your career.

Read more: How to Write Contact Information That Gets Your Resume Noticed

2. Write a professional summary

Your professional summary is a specific description of your career achievements and skills. Keep this section short (only one or two sentences), but use it to demonstrate the abilities you have to offer to an employer. A good example of a professional summary would be: "Award-winning sales professional with exceptional lead generation and more than 17 years of pharmaceutical sales experience. Consistently ranked in the top 25% nationwide for sales of new and well-established products."

Read more: How to Write a Sales Professional Summary (With Template and Examples)

3. Describe your work experience

List your work experience with the most recent job at the top of the section. Be sure to include your job title, the company name, location and the dates of your employment. No matter what industry you work in, your sales resume should highlight several key elements:

  • Specific regions you have managed or where you sold

  • The products you sold

  • The typical customer you sold to

  • Who you have worked with

  • Your highest sales deals

  • The length of your sales cycles

  • Quotas met or exceeded (include the percentage over the quota if exceeded)

  • Number of staff you managed

  • Large budgets you have administered

A well-written work description is specific and highlights your achievements as an employee. For example, replace the vague "improved sales" with "increased domestic sales by 35% in one year."

Read more: How to Write Work Experience on a Resume

4. List your professional skills

Tailor your skills list to each job description to show hiring managers how your skills align with their needs. Many companies use an applicant tracking system (ATS) that searches for keywords on resumes. You can improve your chances of moving past an initial screening by highlighting your skills using some of these common keywords:

  • Account management

  • Business analysis

  • Cold calling

  • Customer relations

  • Lead generation

  • Negotiation

  • Prospecting

  • Quota

  • Return on investment

  • Customer retention

In addition to technical skills, you can also list any soft skills you have, such as excellent communication skills, attention to detail and problem solving.

Read more: Great Skills to Include on a Sales Resume

5. Describe your educational history

List all of your educational accomplishments in the education section of your resume. Include your school name and location, as well as any degrees earned and your graduation dates.

Read more: How To List Education on a Resume

6. List your certifications

List all of your sales-related certifications. Include the certification title, host organization and the date you earned the certification.

Read more: Top Certifications for Sales Professionals

7. List your professional affiliations

List memberships in any organization that requires skills related to your career path. For example, you can include memberships in professional organizations for sales professionals. If you have a leadership role, you can note it here as well. You can also add civic affiliations (such as volunteer groups) if they relate to your career goals.

Related: How to Improve Your Resume with Professional Affiliations

Tips for creating a good sales executive resume

Here are some tips for crafting a professional sales executive resume:

  • Proofread your resume. Carefully review your resume for spelling and grammatical errors. A well-written resume demonstrates your attention to detail and professionalism.

  • Align your skills to the needs of each employer. Modify your resume to address the expectations of each job description. Look for keywords in the job posting and include them in your resume where relevant.

  • Keep your resume short. Limit your resume to one or two pages, even if you have an extensive work history. This makes it easy for potential employers to find your skills and qualifications.

  • Keep your format professional and simple. Use clear, legible fonts and leave some white space on the page.

  • Review resumes written by other sales executives. Use resumes written by other professionals to learn best practices for resume writing in your field.

  • Be specific in your achievements. When listing your work accomplishments, include specific information such as "increased sales by 50%" or "Named top sales associate for four years in a row." By including metrics, employers can quickly see the value you bring to a job.

Read more: 10 Resume Writing Tips To Help You Land a Job

Sales executive resume template

Use this template to create your resume for a sales executive role:

[Your name]
[Your address]
[Your phone number]
[Your professional email]

Professional Summary

[One or two sentences explaining your sales skills and any previous achievements in the workplace]


[School] [City, State]
[Degree] [Graduation year]


[Certification] [Issuing organization]

Work Experience

[Job title] [Employer name] [Dates of employment]

  • [List of job responsibilities with specific quantifiers whenever possible]

[Job title] [Employer name] [Dates of employment]

  • [List of job responsibilities with specific quantifiers whenever possible]


  • [Experience, achievement, or skill that directly relates to the job description]

Professional Affiliations

  • [Any professional organizations in which you participate or serve in a leadership role]

Related: Best Sales Resumes with Templates and Examples

Example of a resume for sales executive

Use this sales executive resume example as a guide when creating your resume:

Carolyn McMasters
1546 Oglebay Ave.
Westwood, OH 16473

Professional Summa**ry**

Senior sales manager with 25 years of experience in insurance sales, lead generation and customer relations. Committed to maximizing sales by building an effective sales team and providing clients with unparalleled products and services.

Work Experience

Senior Sales Manager
Safe Hands Insurance Company
May 2010–present

  • Successfully led sales team to a 70% increase in new business over two years.

  • Organized training sessions, developed manuals and provided support to sales leaders and their staff.

  • Manage the relationship between our sales leaders and product team to enhance products based on consumer requests and feedback.

  • Supervised 60 staff members in offices throughout Ohio.

  • Administered a $50 million-plus budget.

Territory Manager
Newton Insurance
May 2000–May 2010

  • Top volume sales producer in a 30-person region and top 10% nationwide for three years in a row.

  • Consistently exceeded sales quotas by 50% or more, earning as much as $5.3 million in a single quarter.

  • Trained a team of sales associates that went on to generate $20 million in new business.

Financial and Insurance Services Agent
Newton Insurance
May 1996–May 2000

  • Provided insurance, wealth management and financial services to help clients protect and grow their assets.

  • Earned awards for stellar sales performance, including the Agent of the Year in 1999.

  • Met or exceeded the financial goals of clients under my care every year.

  • Increased business by 40% through referrals.

Professional Skills

  • Sales Cycle

  • Relationship Management

  • Pitch decks

  • Lead generation

  • Customer relations

  • Account management


Bowling Green State University, Bowling Green, Ohio
Master of Business Administration, May 2000

University of Northern Colorado, Greeley, Colorado
Bachelor of Science in Business Administration, May 1996


Master Certification, Sandler Sales, 2018

Professional Affiliations

  • Ohio Professional Insurance Agents Association

  • National Association of Insurance and Financial Advisors


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