How To Write a Sports Marketing Manager Resume (With Steps)

By Indeed Editorial Team

Published May 12, 2022

When applying for a position as a sports marketing manager, it's helpful to have a strong and comprehensive resume. A resume that shows your marketing skills, experience and qualifications can help you make a positive impression on employers and advance in the hiring process. By learning how to structure your resume and what to include, you can create a successful application document.

In this article, we define what a sports marketing manager resume is, list steps on how to write your own resume and offer a template and example resume you can use for reference.

Sports marketing manager resume definition

A sports marketing manager resume is a document marketing managers can use to apply for athletic marketing roles. These resumes often detail their experience managing, marketing and working with sports teams. Resumes also typically explain how to contact a candidate if a prospective employer wants to invite them to interview or ask them questions about their application. Most sports marketing manager roles require candidates to submit resumes as part of their application process.

Related: How To Become a Sports Marketing Manager: Steps and Tips

How to write a sports marketing manager resume

If you're interested in writing a sports marketing manager resume of your own, here are some steps you can take:

1. List your contact information

At the top of your resume, list your name, phone number, email address and professional website, if you have one. Be sure to list an email and phone number you can reliably and consistently access. This can help ensure you know of any communication attempts from employers promptly.

Related: How To Plan a Functional Website in 8 Steps

2. Create a professional summary

While optional, a professional summary can offer an opportunity for you to tell employers your goals and to highlight your key skills and qualifications. They're usually only a sentence or two long. Mentioning the company you're applying to by name can be a good way to help your resume feel more direct.

3. Describe your work experience

For the main content of your resume, describe your previous work experience, beginning with your most recent or current role. Use bullet points to describe what you did at each company, focusing on responsibilities you think could apply to the prospective position. For example, if the job you're applying to lists social media management as a responsibility and you have previous experience managing a sports social media account, highlight that in your document.

For each position, list your job title, the dates you worked for the company, the name of the company you worked for and the location of the company. Try to think of about three bullet points for each resume addition. You can include more for your current or most recent role, since that experience is likely the freshest and most applicable.

Related: 10 Jobs You Can Find in Sports Marketing

4. Discuss your skills

Beneath your work experience, list some of your top management skills. You can reference the job description to help you think of skills to highlight. Doing this can help ensure you mention key skills the employer wants to see in an ideal candidate. For sports marketing managers, skills like organization, problem-solving, social media marketing, communication and client relationship management can be good to list.

Related: Top Marketing Manager Skills To Have (And How To Improve Yours)

5. Include your education and certifications

You can include additional sections to discuss your education and any certifications you hold. For your education, list the degree or highest education you earned and the institution from where you received your diploma. If you graduated within the last three years, you can list the graduation year too.

6. Format your document

How you format your document is important because it can make it easier to scan and read. Try to create clearly articulated sections so employers can quickly source the information they want to see in your resume. You can often find templates online or use one that's included in your word processing program, if it offers any. Be consistent with your formatting. Use the same font sizes, stylized font choices and punctuation throughout your resume. This can help keep your document looking seamless and professional.

Related: Marketing Resume Template and Example

7. Review document for errors

Edit your resume, paying special attention to grammar, spelling and clarity. Look for any sentences that are confusing or overly complicated. You can ask for someone you trust to review your resume too. Often, other readers can spot errors you may have missed.

Related: How To Edit Your Resume: 8 Steps To Make Your Resume Perfect

Sports marketing manager resume template

Here's a template you can use to help you structure your resume:

[Full Name]
[Phone number] | [Professional email address] | [City, State] | [Professional website]

Professional Summary

[Brief summary that mentions your core competencies, work experience and career achievements]

Work Experience

[Job Title], [Start date–End date]
[Company Name], [Location]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

[Job Title], [Start date–End date]
[Company Name], [Location]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

[Job Title], [Start date–End date]
[Company Name], [Location]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

  • [Strong verb] + [job duty] + [impact]

Skills

[Relevant skill] | [Relevant skill] | [Relevant skill] | [Relevant skill]

Education

[Degree earned]
[Institution name], [Graduation year if you graduated within the past three years]

Certifications

  • [Certification Name], [Host organization] - [Year completed or expiration date]

  • [Certification Name], [Host organization] - [Year completed or expiration date]

Sports marketing manager resume example

Here's an example of a completed resume you can use to reference as you prepare your own document:

Paloma Spina
303-555-9807| Paloma.Spina@Email.com| Minneapolis, MN | spinasports@website.com

Professional Summary

Experienced Sports Marketing Manager seeks professional opportunity with Collegiate Sports Division to use leadership, communication and creativity skills, along with in-depth industry knowledge.

Work Experience

Marketing Manager, May 2021–Current
University of Sugarville Athletics, Sugarville, MA

  • Runs the women's soccer team's social media accounts to provide updated information and content to over 70,000 online followers

  • Tracks key performance indicators to measure audience engagement, campaign success and new followers

  • Works with sponsors and partners to negotiate partnership agreements and perform contract activations

  • Hosts team events and organizes outreach opportunities to facilitate fan involvement and facilitate contract executions

  • Oversees content production for a five-person marketing team and produces written and video content for social media pages, publications and the school's website

Marketing Coordinator, January 2020–May 2021
Elevated Athletics, Anacortes, WA

  • Prepared social media content, fliers and publications for the youth soccer team

  • Ordered team shirts, hats and other branded merchandise

  • Worked with sponsors to generate funding and support for games and events

Marketing Intern, November 2019–January 2020
Valley View Marketing, Provo, UT

  • Assisted the marketing department with content creation, social media management and client consultations for a variety of clients

  • Communicated marketing updates to clients and other key stakeholders

  • Lead promotional planning efforts to meet marketing goals and maintain positive client relationships

Skills

Data analysis and analytics| Content creation | Communication | Social media marketing

Education

Bachelor's of Science in Marketing
Corellity University

Certifications

  • Sports Marketing, Coursera - 2021

  • Digital Marketing Certification, American Marketing Association - 2020

Please note that none of the companies mentioned in this article are affiliated with Indeed.

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