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To begin with, you should have at least a bachelor's degree in marketing, advertising, communication and media, business and management, psychology or statistics. Although you don't necessarily need a special certification to become an account executive, many agencies prefer an advanced degree, such as an MBA.
Secondly, an account executive needs several years of experience in accounting (the number of years needed varies with the company). You should also have basic skills with spreadsheet software such as Excel.
Finally, your background should include customer service, creativity, attention to detail, strategic planning skills and solid sales skills. You should also be creative and able to work under pressure. Be prepared to offer examples from your professional and personal experience that demonstrate as many of these attributes as possible.
Experience as an advertiser, sales manager, accountant, or project manager can help with building the skills needed to become an account executive. Basic knowledge in these fields can be supplemented by on-the-job training specific to an industry.
Successful account executives have the following skills:
Account executives should have a basic knowledge of accounting software such as QuickBooks and Sage, as well as Microsoft Office and customer relationship management (CRM) software.