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An account manager is an individual responsible for overseeing the relationship between a business and their customers. They also determine the customers' needs and how the company will deliver on those needs. An account manager usually manages existing customer accounts to create long-term client relationships. Account managers can work in a variety of industries and may also work alongside sales, marketing and customer service associates.
Depending on their role, qualifications, industry and years of experience, an account manager may:
The United States Bureau of Labor Statistics (BLS) groups account managers into the categories of advertising, promotions and marketing managers or sales managers. The BLS projects positions for advertising, promotions and marketing managers to grow at a rate of about 8% and for sales managers to grow at a rate of about 5% between 2018 and 2028.
Yes, account managers can work from home in most scenarios. Account managers do a lot of communicating throughout their day, so they need to have a phone, computer and necessary virtual collaboration tools in order to remain successful in a remote environment.
An account executive brings in new customer accounts, while an account manager manages and maintains those accounts. By managing existing accounts, account managers allow account executives to spend more time looking for new clients rather than having to tend to existing accounts. However, sometimes employers combine the role of an account manager and an account executive into one position.