What does an Account Manager do?
An account manager is an individual responsible for overseeing the relationship between a business and their customers. They also determine the customers' needs and how the company will deliver on those needs. An account manager usually manages existing customer accounts to create long-term client relationships. Account managers can work in a variety of industries and may also work alongside sales, marketing and customer service associates.
Working as an Account Manager
Depending on their role, qualifications, industry and years of experience, an account manager may:
- Develop and maintain long-term relationships with customer accounts
- Identify new up-selling and cross-selling opportunities within existing accounts
- Manage projects within the clients' account to ensure clients' goals are met
- Act as liaison between customer and business, communicating clients needs and resolving issues
- Collaborate with sales and marketing team to identify new opportunities to grow business
How much does an Account Manager make in the United States?
Average base salaryData source tooltip for average base salary.
The average salary for a account manager is $56,304 per year in the United States, $12,000 cash bonus per year and $15,000 commission per year.
Frequently asked questions
What is the job outlook for an account manager?
The United States Bureau of Labor Statistics (BLS) groups account managers into the categories of advertising, promotions and marketing managers or sales managers. The BLS projects positions for advertising, promotions and marketing managers to grow at a rate of about 8% and for sales managers to grow at a rate of about 5% between 2018 and 2028.
Can account managers work from home?
Yes, account managers can work from home in most scenarios. Account managers do a lot of communicating throughout their day, so they need to have a phone, computer and necessary virtual collaboration tools in order to remain successful in a remote environment.
How is an account manager different from an account executive?
An account executive brings in new customer accounts, while an account manager manages and maintains those accounts. By managing existing accounts, account managers allow account executives to spend more time looking for new clients rather than having to tend to existing accounts. However, sometimes employers combine the role of an account manager and an account executive into one position.