How to become a Digital Marketer

To become a digital marketer, you can follow these three steps:

  1. Pick a path. While you don't need a specific degree to get into digital marketing, it's recommended you get a Bachelor of Arts in Marketing. Some candidates are able to substitute experience in digital marketing for education. To get started as a digital marketer, you'll need to choose your path.
  2. Decide if you want to certify. There are many areas of certification in digital marketing, from search engine advertising to content, decide if an optional certification is right for you.
  3. Start your career. Working as a digital marketer could mean taking an entry-level position in a field of interest to you, like social media coordinator, and gaining experience as you work your way into progressively more responsibility.
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What skills help Digital Marketers find jobs?

  • Digital Marketing
  • Marketing
  • Google Analytics
  • SEO
  • Google AdWords
  • HubSpot
  • Social Media Management
  • Marketing Automation
  • Conversion Optimization
  • Email Marketing
  • WordPress
  • MailChimp
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Career progression for Digital Marketer

Education levels for Digital Marketers

Based on the requirements of Digital Marketer job openings on Indeed in the United States within the last three years.

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Common qualifications for Digital Marketers

  • Google AdWords Certification
  • Google Analytics Certification
  • Bing Ads Certification
  • CompTIA Project+
  • Driver's License
  • PMP
  • Certified Scrum Master
  • Class E
  • Certified Dental Assistant
  • Certified Project Manager
  • ASE Master Automotive Technician Certification
  • Certified Personal Trainer
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