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A general manager or GM's role is to ensure that all aspects of a business are operating smoothly. General managers make decisions on many important fronts from marketing and staffing to customer satisfaction. Among their list of responsibilities is taking care of the financial wellbeing of a business, such as making sure budgets are being kept and profits are made.
The daily job responsibilities of a general manager can very based on the type of business they oversee (i.e. hotel, sports team), but may include:
A CEO (Chief Executive Officer) is the highest attainable position within a business, and usually, the person that a general manager must report to. The responsibilities of these roles are very similar in terms of high-level decision making regarding the success of the business, although the CEO has the final word on many issues affecting the business as a whole.
Yes, there can be many levels of management working beneath the supervision of the GM. These managers usually perform similar duties to that of the general manager, such as overseeing staff and implementing strategies for the business' success.