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Inside sales representatives are office-based workers who contact their potential prospects by phone, email, teleconferencing and other electronic means. Sometimes referred to as 'remote' representatives, they can work in business-to-business or business-to-consumer industries, and are often highly skilled at persuasive techniques.
Telemarketers and inside sales representatives might seem similar, but they are not. Telemarketers use scripts, dial hundreds of numbers to get a few customers, have an aggressive approach, deal with business-to-consumer products. Whereas, inside sales representatives generate their leads instead of dialing a purchased list. They do not have a script as their conversations depend on the research they've put into their prospects. They ask for the challenges and suggestions from prospects. Their sales opportunities target business-to-business or business-to-consumer transactions.
Many sales roles are results-driven and inside sales representatives are often given specific targets to meet which will require excellent time-management skills and the ability to effectively prioritize the leads with the most potential.