What does a Marketing Analyst do?

A marketing analyst, also called a 'marketing research analyst', helps companies decide what to sell and the most profitable way to do it. By analyzing the market and studying consumer behaviors, marketing analysts predict the demand for products or services. After gaining enough experience, marketing analysts can be promoted to manager and director roles. They typically work in offices using computers to analyze data and generate reports.

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Working as a Marketing Analyst

Marketing analysts are usually responsible for the following tasks:

  • Conducting research on consumer behavior and demographics
  • Collecting data on the competition, including their marketing methods, prices and sales numbers
  • Analyzing and interpret collected data with statistical software
  • Converting data into visuals and present findings to management
  • Creating and assessing new ways to collect data, including surveys
  • Collaborating with data scientists, pollsters or statisticians
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How much does a Marketing Analyst make in the United States?

415 salaries reported, updated at January 21, 2022
$60,101
per year

The average salary for a marketing analyst is $60,101 per year in the United States.

Most common benefits

  • Free fitness classes
  • Health savings account
  • Flexible spending account
  • Commuter assistance
  • Paid sick time
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Where can a Marketing Analyst earn more?

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Frequently asked questions

Common questions about being a Marketing Analyst

What skills do you need to be a marketing analyst?

The following skills are beneficial to a marketing analyst:

  • Analytical skills. You need to be able to understand and interpret statistical data in order to give recommendations to your supervisor or clients.
  • Flexibility and organization. Marketing analysts often experience changes in priorities, so you will need to adapt rapidly and stay organized.
  • Attention to detail. It's essential for marketing analysts to stay focused so that they can review marketing data efficiently.
  • Computer proficiency. Most of your daily tasks will involve using computers to create charts, generate statistics and use spreadsheets and formulas.
  • Communication skills. Good written and verbal communication is essential within your team and to present recommendations to management.
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What are other jobs related to marketing analysts?

Here are a few examples of other jobs associated with collecting and analyzing business data:

  • Business analyst
  • Survey researcher
  • Data analyst
  • Management analyst
  • Business intelligence analyst
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What is the job outlook for marketing analysts?

According to the Bureau of Labor Statistics, market research analysts' employment is expected to increase by 20% between 2018 and 2028, which is much faster than the average for all occupations. This growth may be due to an increasing need for market and data research in many different industries.

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What impact does a marketing analyst have on a company?

What is the difference between a marketing analyst and a data scientist?