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A Marketing Coordinator is a valued member of a marketing team. These professionals assist with many different pieces of the marketing puzzle while working under a marketing manager. They often work in an office and have frequent contact with clients and vendors. Titles for this position can vary depending on what wording an employer prefers or if the Marketing Coordinator is expected to specialize in a certain part of the company's marketing strategy.
A day in the life of a Marketing Coordinator could include the following:
The demand for these professionals is expected to grow by 8% by 2028, according to the Bureau of Labor Statistics. The top five states for the number of those working in the field are California, Illinois, New York, Massachusetts, and Texas. However, the highest-paid are generally found in New York, New Jersey, Virginia, Colorado, and California.
All industries have a use for marketing coordinators, so employment in a larger company's marketing department or in an agency is the most likely scenario. If you're employed in an agency you may be working on accounts from many different industries at once. You can be a marketing coordinator on a freelance basis.
A Marketing Coordinator is generally a job that is worked from 9 a.m. to 5 p.m., Monday through Friday. However, overtime may be occasionally required, especially for those looking to climb the career ladder. If you are a freelance Marketing Coordinator, you may have the opportunity to set your own schedule.