Marketing coordinator

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What does a Marketing Coordinator do?

A Marketing Coordinator is a valued member of a marketing team. These professionals assist with many different pieces of the marketing puzzle while working under a marketing manager. They often work in an office and have frequent contact with clients and vendors. Titles for this position can vary depending on what wording an employer prefers or if the Marketing Coordinator is expected to specialize in a certain part of the company's marketing strategy.

Working as a Marketing Coordinator

A day in the life of a Marketing Coordinator could include the following:

  • Assisting in planning and implementing marketing plans
  • Conducting and analyzing market research
  • Keeping up to date with both marketing industry news and the news of the industry they are marketing for
  • Maintaining the brand's image
  • Communicating insights to upper management either verbally or in the form of written reports

How much does a Marketing Coordinator make in the United States?

Average base salary
3.5k salaries reported, updated at Aug 06, 2020
per year
The average salary for a marketing coordinator with 2 to 3 years of experience, Bachelor Degree, and 3 selected qualifications is $45,693 per year in the United States.
Most common benefits
  • Paid time off
  • Life insurance
  • Health insurance
  • Flexible schedule
  • Dental insurance
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Where can a Marketing Coordinator earn more?

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Frequently asked questions
Common questions about being a Marketing Coordinator

Is working as a marketing coordinator a job in demand?

The demand for these professionals is expected to grow by 8% by 2028, according to the Bureau of Labor Statistics. The top five states for the number of those working in the field are California, Illinois, New York, Massachusetts, and Texas. However, the highest-paid are generally found in New York, New Jersey, Virginia, Colorado, and California.

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What industries employ marketing coordinators?

All industries have a use for marketing coordinators, so employment in a larger company's marketing department or in an agency is the most likely scenario. If you're employed in an agency you may be working on accounts from many different industries at once. You can be a marketing coordinator on a freelance basis.

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How many hours a week do marketing coordinators typically work for?

A Marketing Coordinator is generally a job that is worked from 9 a.m. to 5 p.m., Monday through Friday. However, overtime may be occasionally required, especially for those looking to climb the career ladder. If you are a freelance Marketing Coordinator, you may have the opportunity to set your own schedule.

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