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What does a Sales Representative do?

Sales representatives sell products or services to businesses and governments on behalf of wholesalers or manufacturers. They can work directly for the company producing the goods or for independent sales agencies.
Other titles for this position include advertising agent or salesperson.


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Working as a Sales Representative

Common responsibilities of a sales representative include:

  • Contact new and existing customers.
  • Deliver product demonstrations.
  • Sell products or services while meeting and exceeding sales objectives.
  • Organize stock shelves and participate in sales meetings.
  • Overcome objections and negotiate using persuasion skills.
  • Report daily results and accomplishments to supervisors.
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How much does a Sales Representative make in the United States?

Average base salary


Most common benefits

Cash bonus
$10,000per year
$12,000per year

The average salary for a sales representative is $66,247 per year in the United States, $10,000 cash bonus per year and $12,000 commission per year.123.6k salaries reported, updated at May 18, 2022.

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Where can a Sales Representative earn more?

Compare salaries for Sales Representatives in different locations
Explore Sales Representative openings
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How much do similar professions get paid in United States?

Customer Service Representative

182,385 job openings

Average $17.11 per hour

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Common questions about for a Sales Representative

What does a sales representative do?

Sales representatives sell products and services to customers. They discover what the customers want and propose solutions to conclude sales. Sales representatives look for new sales leads in business directories or through client referrals. In some cases, they focus on inside sales, involving "cold calling" for new clients in an office. In other cases, they do outside sales, visiting clients in the field and deal with new or existing clients. Sales representative positions combine inside and outside sales.

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What is the employment outlook for sales representatives?

According to the Bureau of Labor Statistics, the employment of wholesale and manufacturing sales representatives is expected to grow 2% until 2028. Employment growth is expected to be stronger for those working for independent sales agencies.

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Can sales representatives work from home?

Sales representatives can work from home given they have the necessary resources. A quiet home office set up, laptop and phone will be necessary, along with software that allows for virtual collaboration.

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Is being a sales representative stressful?

What is the difference between sales representatives and sales associates?

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