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What does a Social Media Coordinator do?

A social media coordinator develops and maintains a company's social media presence on various platforms. These professionals follow the newest marketing trends and develop effective social media marketing strategies to encourage audience engagement on a company's social media profiles. They create engaging content for various social channels and monitor the success of these campaigns through key performance indicators (KPIs).


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Working as a Social Media Coordinator

The daily duties of a social media coordinator may include:

  • Developing, implementing and maintaining marketing strategies
  • Working with content developers and writers to create engaging content
  • Collaborating with marketing, product development and sales teams
  • Monitoring customer engagement and driving content optimization
  • Staying up to date with the latest social media trends and technologies
  • Engaging in online conversations with clients and responding to questions and comments
  • Conducting research on target audiences
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How much does a Social Media Coordinator make in the United States?

Average base salary

Average $18.92
Low $13.41
High $26.71
Non-cash benefit
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The average salary for a social media coordinator is $18.92 per hour in the United States. 1.7k salaries reported, updated at October 3, 2022

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Where can a Social Media Coordinator earn more?

Compare salaries for Social Media Coordinators in different locations
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How much do similar professions get paid in United States?

Digital Marketer

5,078 job openings

Average $60,211 per year

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Common questions about for a Social Media Coordinator

What skills and knowledge should a social media coordinator have?

To excel as a social media coordinator, you should have the following skills:

  • A solid understanding of SEO and web traffic metrics
  • Knowledge of the various social media platforms
  • Excellent communication skills to effectively engage with audiences
  • An understanding of social media KPIs
  • The ability to multitask
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What's the difference between a social media coordinator and social media manager?

These two roles may have similar responsibilities, but they differ in a few distinct ways. Although both positions involve researching marketing trends, developing effective marketing strategies and growing a company's online presence, a social media manager has added responsibilities. These include managing a social media team and setting content guidelines.

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What are the job prospects like for social media coordinators?

The Bureau of Labor Statistics states that job opportunities for advertising and marketing careers will grow by 8% over the next decade, as marketing campaigns will remain essential for most types of companies to grow.

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Is there a degree program geared specifically for social media marketing?

What's the working environment of a social media coordinator like?

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