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What does a Social Media Manager do?

A social media manager is responsible for handling a brand's social channels. In addition to that, the manager will moderate, monitor and respond to the audience's comments. The primary role is to manage all social media and create partnerships with other existing brands. In addition, the ideal manager will post sharable images and videos.


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Working as a Social Media Manager

A social media manager is an individual with vast knowledge in the management of social media platforms. Other roles include:

  • Plan and execute digital marketing campaigns.
  • Generate inbound traffic and search engine optimization (SEO).
  • Content management and improve the site's audience.
  • Cultivate sales and leads.
  • Develope an online reputation and brand awareness.
  • Convert fans into clients.
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How much does a Social Media Manager make in the United States?

Average base salary

Non-cash benefit
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The average salary for a social media manager is $21.27 per hour in the United States. 1.9k salaries reported, updated at August 6, 2022.

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Where can a Social Media Manager earn more?

Compare salaries for Social Media Managers in different locations
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How much do similar professions get paid in United States?

Social Media Specialist

3,782 job openings

Average $18.26 per hour

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Common questions about for a Social Media Manager

What do I need to stay relevant as a social media manager?

The position of a social media manager calls for a high sense of creativity. It would be best if you were knowledgeable about all upcoming technology and trends. You can only succeed as a social media manager if you develop engaging content. The content should be of high quality to offer answers to what the visitors and readers are looking for online.

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Do other titles exist with similar roles as a social media manager?

Indeed, there are other titles whose job description resembles that of a social media manager. They include digital communication specialists, community managers and social media specialists. Their overall responsibilities lie in the monitoring of all social media streams as well as developing SEO strategies that will increase visitors and readership.

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Can social media managers work from home?

Social media managers can sometimes work from home, depending on their current work assignments and company policy.

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Who supervises social media managers?

What platforms will a social media manager use?

How often should a social media manager post on social media?

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