Well-run and established company with a rich history
Graphic Artist/Project Developer (Former Employee) – Ontario, CA – July 11, 2018
Organized and produced the creation of advertising, promotional materials, web assets, merchandise, Point-of-sale materials and packaging. Responsible for researching and proposing new lighter designs and packaging to the management team on a quarterly basis which was used to pitch to distributors and retailers.
I learned a lot about licensing and the retail business based on wholesale relationships. Getting to understand the way the packaging process works from start to finish. Working here really allowed me to kick start my creative career in the corporate environment by working with major national chains, developing creative marketing strategies and initiating digital media campaigns.
Management was very set in their ways it seemed to me during my time there. It was very difficult to get new ideas or alternative techniques to be seriously considered. I felt that the vision for sales and marketing there was stagnant with no real urgency or desire for new opportunities or channels of business.
Workplace culture was great. Camaraderie was every evident from the start as there are a lot of long time employees working. It is like a big family so the company is very supportive of fun-events and things to build relationships and the team dynamic.