This organization is all about the numbers. If you achieve your sales goals, you will do well. They implemented SalesForce to track results and metrics. Challenging environment, where air filtration product sales of high end products can be difficult when the products are viewed as a commodity.
Company does well when specified in new construction for initial sale and installation. Not so well when it comes to consistent purchase of filters after installation.
Numbers appeared to be the only thing they cared about.