The year I spent at Dorset County Council was a part of my four-year sandwich degree in Marketing Communications. Being a part of the Superfast Dorset team within Dorset County Council allowed for incredible growth regarding my skills and knowledge.
I was tasked with hyper-focused communications with small villages as well as campaigns that spanned countywide and even countrywide at times. I was responsible for social media communications, content development, Google advertising campaigns, press releases, direct communications, business planning, graphic design work, marketing strategy management and various other tasks.
The culture at the council was variable. Within my team, it was fantastic. There was a great enthusiasm and a fantastic work ethic. Unfortunately, this was not the case throughout the organisation. Furthermore, many members of staff needed to be upskilled, especially in regards to IT. I dread to think how much efficiency had been lost to poorly developed computer skills.
Overall, I had an enjoyable experience. The work was rewarding as we were transforming peoples lives. My colleagues were welcoming and all good friends by the end of my year there. I would thoroughly recommend the experience to those seeking to learn more about marketing and communications practices.
Flexible Hours, Welcoming Staff, Autonomy, Enjoyable Work, Job Satisfaction
Slow To Manoeuvre, Long Hours Required