They are number driven. They do not care about any other factor but the number. DOA begin to become a nasty person because I was not enrolling any prospective that came through the door. If meeting sales goals is going to turn me into someone I do not recognize when I look in the mirror, I rather not deal. I will just start my own business. They literally want you to chase students down to make them enroll and attend the first 2 weeks so they can get their Financial aid. They want you to call the student constantly, stalk them, & call their emergency contacts. When you reek of desperation, students will know!!! They sense that.