Granite Construction Company has some of the largest, most complex infrastructure projects and some smaller residential construction jobs, from transportation to solar power, tunneling and water line projects. Construction is a necessity for thriving economies however development is a highly competitive market.
In a competitive market, you need to earn respect and loyalty of your customers. Granite focuses on branding the company as ethical, loyal, hardworking, though honesty while providing customer’s quality work and employees a safe and healthy environment. Granite is a publicly owned company, and a lot of their stakeholders are also their employees. As an employee and part owner, they focus on creating devoted and dependable employees and stakeholders. As part of their slogan Granite wrote: “We believe that when committed people work together, you generate more value at every level and build a better world for everyone”