Our Purpose

To inspire students…
to capture experiences…
to celebrate achievements!

Our Core Values

Our History

It was 1920 in an old firehouse off Capitol Avenue in Indianapolis where Harry Herff and Randall Jones started an insignia company that would bear their names. The company started manufacturing class rings, medals, pins and other emblematic jewelry. As the years went by, the company has grown to include yearbooks, graduation announcements, diplomas, caps and gowns, and diploma frames. Herff Jones offers everything graduation and one-stop shopping. View our catalogs or product pages for more details.

With manufacturing facilities across the United States, Herff Jones is proud to be a part of the commencement ceremonies and festivities for thousands of colleges and high schools across the country and in Canada. Herff Jones also offers products for countless grade schools, middle schools, churches, sports teams, movie studios and even courtrooms.

Celebrating achievement was always the company’s blueprint, and the corporation grew focusing on recognition, motivation, education and community involvement. Today Herff Jones has joined with Varsity Spirit and BSN Sports under the larger umbrella of Varsity Brands.

Our experience in the industry and dedicated employees make us fully qualified to be your school’s official provider to preserve and build on the graduation tradition with customized products. Celebrating achievements, recognizing milestones and motivating – it’s what we do. It’s why we exist. By your side.

Our Brand Family

With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, A Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit.

Together, all three promote personal, school and community pride through customizable products and programs to elementary and middle schools, high schools and colleges/universities, as well as church organizations, professional and collegiate sports teams and corporations. All are a part of the recognition, motivation and education that is rooted in our DNA and nurtured by our history. Our business has always been about people. That’s why we exist. It’s who we are.

About Herff Jones, LLC

Indianapolis-based Herff Jones is the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students. A division of Varsity Brands, Herff Jones’ products include class rings and jewelry, caps and gowns, yearbooks, diplomas and announcements as well as motivation and – more... 

  • Herff Jones, LLC photo: Herff Jones
  • Herff Jones, LLC photo: Herff Jones
  • Herff Jones, LLC photo: Herff Jones
  • Herff Jones, LLC photo: Herff Jones
Claimed Profile
Indianapolis, IN
$500M to $1B (USD)
1,001 to 5,000
Herff Jones, LLC website