Senior Research Manager (Current Employee) – Chicago – October 18, 2018
Ipsos NA has recently attempted to change course towards a more advisory-driven approach. Not a bad idea in theory, as a its future as a survey data farm is pretty limited. However, the better move would have been a push towards better analytic tools, rather than the consultant-lite strategy the seems to be moving forward.
Basically, in recent years Ipsos upper management has become a landing spot for recovering consultants looking for a more relaxed schedule. So the Ipsos personnel has heard plenty of MBA-speak about adding value, but little in the way of actual, concrete new ideas about how to add said value. Instead, we're doing a dubious reorganization, with a lot of new department names but little in the way of actual strategy.
There is a stable of talented experts in the more statistically-oriented depts.
Pointless bureaucracy in every area