You need to hire someone that has experience in every aspect of the industry. Seismic, filming, EMS, corporate, fire fighting, touring, training flight and maintenance, geological surveys, offshore, and customer support. They also must know the competitors product as good as they know their own. You can't compete unless you know what you're up against.
Let someone who knows how to run an Aviation OEM run it. Stay out of the day to day operations. Hire leadership who know what their doing and how to treat their employees.
Answered - Sales Director (Former Employee) - Mesa, AZ