What I have noticed is the glowing reviews for Pure Hockey come from sales associates while the managers bury them. This is 100% how it really is.
Sales associates have it great. They work shorter shifts and they get discounts on gear. They don't make much per hour, though.
Managers are put through the ringer. They pay you just enough of a salary to make you think you've got it good. Then they tell you you are required to work 45 hours a week (50 hours per week during the weeks from Black Friday to Christmas). You also MUST work closing shifts 2-3 times a week. They want the store to be professional, but then they don't give you enough payroll to hire people worth hiring. You get stuck with unreliable teenagers (not all, but most) and other college-age and older people who don't take any pride in their jobs because it's only part-time and pays next to nothing. They also charge their own employees for skate sharpening, which is asinine.
Then there is the corporate culture. If you are not a crony of the bosses or you're not willing to kiss the right butts you are in a dead end job. The upper management jobs go only to those who kiss up and stroke the company's ego about how great it is. The company is inconsiderate and two-faced. They tell people that they are an important member of the team and then tear them up behind their backs. (Again, this is UPPER management doing this).
My advice: find a better retail chain to manage at. One that treats employees fairly and not as disposable assets.