Not very receptive to ideas outside of banal, shareable content. Extremely poor communication from editorial staff (if they bother communicating at all). Expect market floor compensation, regardless of word count. Basically a content mine masquerading as a start-up, and like the majority of failing start-ups , they lack any kind of cohesive vision.
You can write anything (in listicle format, of course) as long as it gets clicks
Low compensation -- even by freelancing standards, Don't expect any editorial notes unless they're asking for longer lists.