Riddell is a premier designer and developer of protective sports equipment, apparel and related products, as well as the leading provider of reconditioning services for athletic gear. Since 1929, Riddell has continually brought to market products that address the evolving needs of the athlete. Riddell has a long and storied history of innovation when it comes to sports equipment. John Tate Riddell started this company with a simple but brilliant idea to make sporting equipment safer, better, and easier to use for athletes. Many years, and hundreds of great ideas later, we’re still sporting better by making better equipment. It all started with the removable cleat, the brainchild of Riddell who at the time was the Head Football Coach and Athletic Director of Evanston Township High School. This innovation was just one of many Riddell “firsts” that revolutionized the sporting equipment landscape. In 1939, Riddell had another breakthrough. He invented and perfected the first plastic suspension helmet. Invented for the football field, the United States Government quickly saw its benefit for protecting troops in World War II. Today, Riddell equipment is seen on football fields from coast-to- coast protecting every level of
player from young men all the way up to NFL professionals. Our equipment is also prominently seen on baseball and softball fields, basketball and volleyball courts, lacrosse and soccer fields, and in track and field events. Why? It’s simple. With a proven commitment to creating the best sporting equipment, it’s tough to beat Riddell.
Kollege Town a Division of Riddell
On October 31,2015, Riddell announced its acquisition of Kollege Town Sports. Kollege Town will continue to provide the same service offering and will operate as its own Riddell business unit based in the facility located just outside Madison. Kollege Town is a custom screen printing and embroidery facility as well as an Under Armour team dealer. The company employs over 150 individuals, each one fulfilling an integral role in our mission to be the best. With many years of industry experience in graphic arts, screen printing, embroidery, production, and sales, the Kollege Town team gets the job done. Kollege Town Sports is very proud of the employees it has assembled. The Kollege Town team from sales to administration to production, goes about their business with complete attention to detail. With production under one roof, it allows Kollege Town to control their own destiny.
Kollege Town does not rely on any second party companies to do their production for them which is a big advantage. Consistency is key. The Kollege Town team has years of experience in all divisions and it shows in their quality, approach and timeliness. It is important to you, the customer, which makes it very important to Kollege Town. – less