Unrealized potential across the board
Marketing Manager (Former Employee) – New York, NY – August 21, 2018
I understand that companies need to change direction as times change. Too often decisions are made based on a gut feeling, not the data. When analytics, marketing, creative, merchandising, and other depts tell you their data and testing says go left and you go right, then the problem lies with senior management. Senior management, in general, not all, lacks basic management skills, especially when it comes to team building and mentorship. Teams are not collaborative. Company experience and history not valued. Toxic people allowed to stay way too long. Low-level staff and interns put in management positions too early, lacking proper skills to manage large projects, implementing arbitrary procedures creating productivity bottlenecks.