Answered - Quality Assurance Technician (Current Employee) - Cincinnati, OH
If they realize who they are and how cool they can be, they would transform into a relatable and fun brand again. If they strive to be a large Domestic Beer Brand then they may struggle to be cool but probably still be successful and not fade away. With Jim Koch at the helm, they have great understanding of what is going on and the ability to make more great products for years to come.
Answered - Graphic Designer/Production Artist (Former Employee) - Boston, MA