A veteran of stints at McDonald’s, Gatorade, and U.S. Cellular, Mary Dillon took the helm at fast-expanding Ulta in mid-2013, and all she’s done since is double sales and profits, improve margins, and score hefty gains in same-store sales. Dillon has upgraded the company’s e-commerce backbone and elevated its product mix. Here’s how we put it in a recent profile: Ulta’s formula for selling beauty products—put them all under one roof and offer deals, deals, deals—turned the chain into a fast-growing juggernaut, a very rare success story in a gloomy decade for retail. Though it largely eschews posh urban shopping districts, Ulta is now the country’s biggest specialized beauty retailer. What it lacks in glamour, it makes up for in concrete results.
Ulta Beauty (NASDAQ: ULTA) is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. Since opening its first store 25 years ago, Ulta Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The Company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin and brow services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultamate Rewards loyalty program. As of January 30, 2016 Ulta Beauty operates 874 retail stores across 48 states and also distributes its products through its website, which includes a collection of tips, tutorials and social content. For more information, visit www.ulta.com. – less