American Icon Company in business since 1932
Territory Sales Manager (Former Employee) – Florida, Georgia, Alabama territory – September 7, 2016
Zippo is located in Bradford, PA and is a privately held company best known for manufacturing lighters and other metal products for over 84 years. While ongoing external pressures on cigarette smoking, and more recently the rise of vapor and E-cig segments of the market, have challenged the lighter business worldwide, Zippo has not only survived but thrived in recent years netting some of their best years in the history of the company. This success can be traced back to years of attention to efficiencies and profitability, diversification into non lighter segments of the business, and acquisition of competitors.
As for my personal experience, I was an independent contractor and not an employee. Therefore, I did not have direct compensation or benefits to comment on and strictly worked on commission. Over my 20 year career, I was not privy to most of the companies inner workings and only saw employees or managers on occasion at trade shows, in the field, or annual sales meetings. I enjoyed two decades of working with Zippo and the most enjoyable aspect was being an independent contractor and working on my own to generate 50 million dollars in net sales for the company. I also enjoyed utilizing an annual marketing budget to create new and exciting ways to build the brand and drive sales in my 3 state territory with an added highlight being the pioneering of a very successful regional event marketing program which grew to national in scope and has continued to grow to be a successful global program for Zippo, now called "Zippo Encore".
Cool Iconic American made products to sell
Recent cannibalization of existing channels of distribution due to direct to consumer sales online