Employer Branding

Showcase your employee experience

People want to know what it’s truly like to work at your company. Tell your authentic story to attract great talent.

three medical professionals of color discussing their work-life, the oldest man is in a lab coat, sharing his experience with the younger professionals in scrubs

Employee voices speak honestly

Two warehouse workers fulfilling an order while they reflect on what makes their company a great place to work

86%

86% of employees and job seekers research company reviews and ratings to decide on where to apply for a job. 


92%

92% of candidates say they'd change jobs to go to a company with an "excellent" reputation. 


75%

75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand. 


Employer branding affects your entire business

cover page on the Forrester Consulting Thought Leadership Paper commissioned by Indeed and Glassdoor titled Employer Brand: The Key to Talent Management

Positive employer branding can help you attract and retain quality employees

Download this Forrester Consulting study to see why employer branding matters to people looking for jobs (and how to stand out from other employers in your field).

A strong employer brand strategy has the potential to positively affect their performance in client satisfaction, employee satisfaction, and overall company revenue.


As a result, 90% of respondents plan to increase their employer brand budget. 


Your employer branding tools

Combine the credibility of job postings on Indeed with the transparency of Glassdoor’s reviews to attract the right people and understand your brand reputation.

interface showing total page views and total employee reviews for a company that uses the Employer Branding Hub

Employer Branding Hub

Manage your brand, leverage insights, and inspire job seekers to apply, all across two leading platforms. 

Explore Employer Branding Hub
the same company using Employer Branding Ads to attract potential candidates by showing two women at work

Employer Branding Ads

Promote your employer brand with strategically placed ads across Indeed, Glassdoor, and other relevant sites. Boost awareness about your company and its values to people actively looking for a job (and those who are just browsing).

Make a lasting first impression

Your Indeed Company Page lets you highlight what makes your workplace unique. Share an overview of your company culture, work environment, benefits, mission, and values.

Every employer with jobs on Indeed automatically has a Company Page. Claim and update yours to build your employer brand online.

Claim your Company Page

On average, job seekers who visit your Company Page 
are 2.5 times more likely to apply for your jobs. 

Promote your jobs to the right people

A professional woman of color sitting behind her laptop and listening intently to a colleague talking about their current campaign with Indeed Ads

Prioritize your hiring goals with Indeed Ads

Tackle your unique hiring challenges with the right solutions. Effectively plan, track, and execute job ad campaigns that put your hiring goals front and center.

Explore Indeed Ads

More employer branding resources

Article

To Build an Excellent Brand, Build an Excellent Company

On-demand webinar

Why authenticity matters

Research

Work Wellbeing Report 2022

Article

Pay Transparency: Benefits and Different Levels