Improving Job Performance With Indeed Analytics
Indeed Analytics helps you understand how your job postings and job ads perform on Indeed. In this article, you'll learn how to use Indeed Analytics to improve job posting performance and get better hiring results.
Find out more about reviewing hiring metrics and creating reports in our article on measuring and analyzing performance.
Key metrics and how to improve them
Impressions
What it means
The number of times your job posting appears in Indeed search results.
How to improve
- Use clear and accurate job titles
- Add relevant keywords job seekers search for
- Set the right hiring budget for your role
Clicks and clickthrough rate (CTR)
Clicks
The number of times job seekers click your job ad.
CTR
Clicks divided by impressions. This shows how strong your job ad performance is in search results.
How to improve
- Use simple and specific job titles
- Avoid jargon or internal terms
- Add the pay range when possible
- Share the schedule and location early in the job description
- Make the first 2–3 lines easy to scan and understand
Cost per click (CPC)
What it means
How much you pay each time someone clicks your sponsored job.
How to improve
Set your job advertising budget based on market competition
Applies
What it means
The number of job applications submitted for your job posting.
How to improve
- Keep the application process short
- Use Indeed Apply to make applying faster and easier
Cost per apply (CPA)
What it means
The average cost for each completed application.
How to improve
- Adjust your budget to meet your hiring goals
- Focus on improving clicks and applies to increase efficiency