About Indeed's Audience Network

Indeed's Audience Network helps more people see your Sponsored Jobs. It shows your job ads on select partner sites outside of Indeed and Glassdoor. This helps you reach job seekers who may not be visiting our sites at that moment. Only some Sponsored Jobs are eligible to appear off-site. Your Sponsored Jobs metrics include all performance from these ads.

Purpose

The Audience Network helps you reach more of the right job seekers. It uses the same signals we use on Indeed and Glassdoor, such as a job seeker's location, activity, and resume data. This helps maintain quality and ensures consistent targeting. You don't need to do anything; Indeed decides when off-site ads can help your campaign.

Benefits

Reach active and passive job seekers across many partner sites and channels.
Use the same high-quality audience signals used for onsite ads.
Review your Sponsored Jobs metrics for performance.
No setup needed; Indeed handles eligibility.

How it works

Post and sponsor a job

Create a job post as usual.
Choose your budget and goal.
Your sponsored job becomes eligible for off-site placement if it meets our criteria.

Let Indeed handle targeting

Indeed reviews your job, your campaign goal, and job seeker signals.
We show your ad to people who are likely to be a good match.
We use the same first-party signals used on Indeed and Glassdoor. These include location, behavior, and experience.

Reach job seekers across partner sites

Some ads may appear on third-party placements. These can be:
- Sites reached through a large demand-side platform like Beeswax
- Social channels like Meta
- These are examples only; partners can change over time.
Your sponsored job may appear on these sites if it:
- Meets the criteria for eligibility
- Helps your campaign perform well

Understand pricing

Pay per started application (PPSA)

You pay when a job seeker starts the application.
Learn more about PPSA.

Pay per click (PPC)

You pay when a job seeker clicks the job title to view the job.
Learn more about PPC advertising.

Offsite clicks or started applications may cost more than onsite ones. When onsite delivery is more efficient, Indeed will focus on onsite traffic.

FAQs

Question: Will all my Sponsored Jobs appear in the Audience Network?

Answer: No. Only a small number of Sponsored Jobs are eligible for off-site placements.

Question: Do I need to turn on the Audience Network?

Answer: No. Indeed handles eligibility and off-site distribution for you.

Question: Can I see Audience Network results in a separate report?

Answer: No. Your Sponsored Jobs metrics include off-site performance.

Question: Will my ads still appear on Indeed and Glassdoor?

Answer: Yes. Your Sponsored Jobs can appear in several places at once. These include Indeed, Glassdoor, the Trusted Media Network, and the Audience Network.

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