How Campaign Spend is Paced on Indeed
When you run a Sponsored Jobs campaign on Indeed, your budget is allocated to give every job in your campaign an opportunity to be seen by candidates each day it’s active. Rather than concentrating budget spend on a small number of high-performing jobs while others receive little or no activity, Indeed works to deliver meaningful outcomes across all the jobs in your campaign. Your campaign will never exceed the budget you set.
How campaign pacing works
Indeed distributes your budget across all active jobs in your campaign on a daily basis. This means:
- Every sponsored job gets a real opportunity to compete for quality candidates.
- Spend is spread evenly across your active jobs instead of being concentrated on a small number of jobs.
- Your budget is spent based on actual candidate activity across all your jobs.
Because your budget works across multiple jobs simultaneously, campaigns with a lower budget may reach their limit sooner than the scheduled end date.
What to do if your budget runs out too soon
If you find your budget is being reached before your campaign end date, you have a few options.
Increase your campaign budget
Extend how long your sponsored jobs stay active to maximize outcomes across all your roles.
Use spend caps
Set a job-level spend cap to control how much of your budget goes to individual jobs. This gives you more control over how your budget is distributed across your campaign.
Prioritize key roles
If your budget is limited, focus on sponsoring your most important or hardest-to-fill roles to make the most of your available spend.
Segment your campaigns with an appropriate budget
If your jobs have very different hiring needs or urgency levels, consider splitting them into separate campaigns so you can manage budgets and priorities independently. Campaigns need to be properly funded in order to perform effectively.
FAQs
Question: Will I ever be charged more than my maximum budget?
Answer: No. Your campaign will never go over the budget you have set. If your budget runs out before your campaign end date, your jobs will stop being sponsored until the next billing cycle or until you add more budget.
Question: Will my campaign be affected by budget pacing?
Answer: Maybe. Most campaigns will not be noticeably affected. However, if your campaign has a large number of jobs relative to your budget, you may notice your max budget is reached sooner than expected.
Question: Why is my budget being spent faster than before?
Answer: Indeed distributes your budget across all jobs in your campaign each day, so more jobs are actively competing for candidates at the same time. If your budget is spread across many jobs, it may be used up quickly.
Question: Will my jobs stay live until the campaign end date?
Answer: Maybe. This depends on your budget relative to the number of jobs in your campaign. If your budget runs out before your end date, your jobs will stop being sponsored. When setting up your budget, you may see a notification letting you know that the budget may not last the whole month. A recommended budget will be shown to help extend the length of your campaign.
Question: Does pacing change what I pay per click or per application?
Answer: No. Your cost per click or cost per application is not affected by pacing. Pacing only impacts how your budget is distributed across your jobs over time.
Question: Do I have to make changes to my campaigns?
Answer: No. You aren’t required to make any changes to your campaigns or budgets. Indeed will continue delivering outcomes across your jobs based on your current budget and campaign job volume. If your funding is sufficient for your job volume, you probably won’t notice any difference.