Indeed Analytics for Jobs and Campaigns

Indeed Analytics has a number of features and reports that help you track performance on Indeed. This article focuses on metrics specific to your jobs and campaigns.

Getting started

Here’s how to access the jobs and campaigns dashboard in Indeed Analytics:

Sign in to your account.
From the left-hand navigation bar, select Analytics, then Jobs and campaigns.

Jobs and campaigns dashboard

Metrics

Impressions: The number of times your Sponsored Job is shown
Clickthrough rate (CTR): The ratio of impressions to clicks
Clicks: The number of times a job seeker clicks on your Sponsored Job to view the complete job details
Apply start rate (ASR): The ratio of clicks to apply starts
Apply starts: The number of times the Apply button was clicked after clicking on your Sponsored Jobs
Apply completion rate: The number of completed applications
Applies: The number of job seekers who applied to your Sponsored Job
Cost: The cost you have accrued for your Sponsored Job
Apply rate: The percentage of job seekers who apply after clicking on your Sponsored Job
Cost per click: The average cost you incur for each click you receive
Cost per apply start: The average cost you incur for apply starts
Cost per apply: Your cost divided by the number of applies

Summary View

The Performance funnel lets you see basic metrics like number of applies, clicks, and impressions.
- Use Traffic to select Organic, Sponsored jobs, or Combined.
Cost summary shows your total sponsored job spend and broken-down metrics like cost per click.
Engagement summary shows key metrics over time.
Desktop vs. mobile clicks highlights the importance of your jobs being mobile-optimized.
Your highest- and lowest-ranked jobs can help you identify where to make adjustments.

Detailed report

Metrics over time lets you view and compare a wide range of key metrics over a period of time.
The Metrics table is filterable and customizable.
- Select the plus button on the top right to add or remove columns.
- Use View By to select how you want the data displayed.

Traffic filters data based on the type of traffic a job received, not the sponsored status of the job. Some jobs can have both sponsored and organic traffic and may show up in all three traffic options. The sponsored and organic views will show only part of a job’s traffic, while the combined view will show all of it.

FAQs

Question: How often are reporting analytics updated?

Answer: Timeliness expectations vary by metric. Here are the estimates for how quickly data will be updated after an action occurs:

Impressions: within 48 hours
Sponsored clicks: within 24 hours
Sponsored apply starts: within 24 hours
Applies: within 48 hours
Budget spent: within 24 hours
All other reporting metrics: within 48 hours

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