About Employer Branding Ads
Employer Branding Ads (EBA) let you reach high-quality job seekers through your brand story. These ads run across Indeed, Glassdoor, and off-site to let candidates learn more about your company and consider applying.Purpose
In one simple process, you can target job seekers by location, search behavior, and resume to:
Boost awareness and consideration
Promote your company in new locations
Attract candidates for functions your company isn’t known for
How do Employer Branding Ads work?
Employer Branding Ads work by placing desktop- and mobile-optimized display ads on Indeed, Glassdoor, and off-site to re-target recent job seekers.
Off-site ads are shown to relevant users browsing sites outside of the Indeed platform. This helps you extend your reach beyond Indeed.
When a job seeker clicks on an Employer Branding Ad, they will be driven to your Branded Company Page (Glassdoor), Company Page (Indeed), or your company’s own careers page to help you tell your brand story.
Note: If you want to set up an Employer Branding Ad, please connect with your Glassdoor Sales Representative.
What do Employer Branding Ads look like?
Employer Branding Ads will appear in four formats. Based on your target audience, we will match ads with job seekers in a blend of these four formats for optimal reach across mobile and desktop.
Format One
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Ad location
- Indeed
- Off-site
- Facebook and Instagram
- Glassdoor
Content needed
- Header image (1400 x 1400px)
- Brand text (95 characters maximum)
- Call-to-action text (30 characters maximum)
- Your click-through URL (Indeed, Glassdoor, or external website)
Format Two
_-_Glassdoor_Only_(1).png)
Ad location
- Glassdoor
- Off-site
Content needed
- 300 x 250px image in jpg, jpeg, or png file formats
- Your click-through URL (Indeed, Glassdoor, or external website)
Format Three
_-_Glassdoor_Only.png)
Ad location
- Glassdoor
Content needed
Cover photo image (1440 x 275px in jpg, jpeg, or png file formats)
Format Four
_-_Glassdoor_Only_(2).png)
Ad location
- Glassdoor
Content needed
1000 x 750px image or 500 x 375px image in jpg, jpeg, or png file formats (100kb maximum)
ID to a Featured Review (if not provided, a five star review will be sourced from your profile)
Adding video to Employer Branding Ads
You can separately purchase EBA with video to add video to your Employer Branding Ads.While Indeed does not offer a self-serve video ad option, you can create your video content and then contact your Indeed or Glassdoor representative to set up your campaign.Videos cannot be longer than one minute. Additional specifications are listed below for your video ads:
File size | 25MB maximum |
Video aspect ratio | Aspect Ratio: 16:9, 4:3 (3:2 is not accepted) |
Video size | 1280x720, 1920x1080, or 1440x1080 |
Video bitrate | 15-30 Mbps (CBR) |
Video frame rate | 23.98, 25, or 29.97 |
Video length | 15, 30, or 60 seconds max animation times - Recommend 15 or 30 |
File type | Quicktime (.mov), Mpeg-4 (.mp4) or flv |
Video playback rate | The platform we use transcodes raw video files for best performance on publisher sites. |
Audio bitrate | 192 kbps minimum |
Audio sample rate | 48 kHz |
Audio code | H.264 |
Click-through URL | Videos will click through on supported inventory. Some publishers do not support clicks on ads. Options for landing pages are the same as static Employer Branding Ads. |
Tracking performance of Employer Branding Ads
Sign in to your Indeed account.
Go to Analytics and select Employer Branding Ads at the top of the screen.
Employer Branding Ads are also available through a subscription to Employer Branding Suite.