Indeed Insights

How to Attract and Retain Seasonal Workers

Knowing — and satisfying — retail workers’ needs and priorities is the most effective way to hire top talent for seasonal work and turn them into long-term employees.

Indeed surveyed 750 U.S. US retail job seekers and 150 U.S. retail hiring decision makers to learn how both groups experience the retail job seeking and hiring process. In this report, we share our insights about how retailers can attract and retain seasonal workers by responding to what these job seekers want most.

 

Cover of a report featuring a series of images of retail workers

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In a snapshot

  1. The latest research

    U.S. retailers hire around 500,000 seasonal workers each holiday season, but for years they have found it difficult to attract enough talent during the busy end-of-year season. Prepare your business for the holiday rush, by starting your search ASAP.

  2. What job seekers value

    Fair pay and flexibility are crucial 48% of retail job seekers are unsatisfied with their current salary or hourly wage and when considering new roles 85% of hiring managers acknowledge schedules and shifts matter.

  3. Broaden your talent pool

    In a competitive market keep an eye out for transferable skills in applicants, and make sure you’re making a competitive offer. Offering more than minimum wage can make you stand out, as will other financial offers like sign-on bonuses and shift differential pay.
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Simplifying the hiring process, offering a competitive wage, looking for soft skills and offering perks and flexibility will position you for success as you approach the holiday season.