What is an employee satisfaction survey?
An employee satisfaction survey is a direct feedback tool that lets employees share their opinions and experiences. This type of survey measures workers’ feelings of contentment and empowerment. It asks questions about how employees feel about company culture, employee growth, coworker relationships, recognition by superiors and other key issues. Surveys can be accessed via an internal online link and are usually anonymous so that workers feel uninhibited expressing their views.
Benefits of conducting a job satisfaction survey include:
- Identifying consistent issues for employees
- Letting employees be heard
- Having direct feedback from employees instead of guessing how they feel
- Encouraging open communication with employees
- Using positive stats in recruiting materials
- Quantifying employee feedback
- Creating a record to monitor how employee satisfaction changes over time
- Anticipating and potentially preventing upcoming employee turnover
- Creating a positive feedback loop where you use the feedback you receive to make improvements
Why employee satisfaction matters
Evaluating the needs and desires of workers is critical to boosting employee engagement and business productivity. According to a study by the University of Warwick in Coventry, England, happy employees were 12% more productive than unhappy employees on average. That productivity stretched as high as 20% above a control group.
At the same time, employers that fail to improve workplace satisfaction can suffer from reduced productivity, high turnover, low morale, decreased ability to recruit good talent and negative interactions between employees, staff and customers.
What to measure in an employee satisfaction survey
Employee satisfaction surveys vary from company to company, depending on their size and type of business. But overall, they should measure worker happiness, feelings of empowerment and attitudes toward:
- Getting work done
- Communication and instruction
- Support of employees
- Distribution of workload
- Appreciation and recognition by management
- Company culture
- Company’s mission
- Working with team members
- Opportunity for advancement
Offering anonymous surveys helps generate honest responses, but companies can choose methods that are most suitable for their workforce. For example, managers can verbally ask questions of employees in small groups or conduct exit interviews of departing workers.
Designing effective employee satisfaction survey questions
Remember that surveys are designed to produce honest, genuine responses. Therefore, the questions should be easy to understand. Companies should create open-ended questions rather than appearing to elicit a particular response. The tone of the questions should be conversational and straightforward, so it’s important to avoid corporate jargon. Answer choices should usually offer an option that reflects no emotion (“it doesn’t matter to me”), no knowledge (“I am not familiar with this topic”) or no certainty (“I’m not sure”).
There are some important areas that just about every survey should cover. Answers may be given as a combination of multiple choice and narrative writing. Here are some sample questions that aim to measure employees’ feelings about their overall job satisfaction, a company’s mission and culture, workers’ passion for performing well, being appreciated and supported by management and working with other employees.
|Overall job satisfaction||On a scale of 1 to 5, rate how you feel about your job overall. Please explain your answer.|
|Company’s mission||How do you feel about the company’s vision and mission? Would you say it’s: extremely important, important, neither important nor unimportant, unimportant or extremely unimportant?|
|Company culture||Would you describe the company’s culture as welcoming to all people regardless of their backgrounds? (Answers can be “yes,” “no” or “not sure.”) Please explain your answer.|
|Passion for quality work||What best describes your feelings about doing your job well, generally speaking? Passionate, good, so-so, bad, disgusted.|
|Being recognized/appreciated by management||When I perform a task to the best of my ability, my manager gives me: as much supportive and helpful feedback as I need, it’s sometimes helpful but I could use more support, I need a lot more support than I am getting.|
|Feeling informed and supported||For most of my tasks, I feel I receive all the information I need to perform my job well ____ % of the time.|
|Working with other employees||I feel most/nearly all/some/almost none/none of my coworkers communicate with me respectfully.|
Employment satisfaction survey questions
Questions for your survey can use a ranking system with scores from 1 to 5 or 1 to 10, or they can be open-ended. Consider these additional employee survey satisfaction questions:
- Do you feel like your colleagues work as a team?
- Do you feel our company is open to change?
- Do you think your work is meaningful and valued?
- Does your manager ask for your feedback and value it when it’s offered?
- How well do you think our company communicates news and important information?
- Do you get the learning and development opportunities that you want?
- Do you feel you have room to grow with the company?
- Do you feel the company is transparent with employees?
- Do you get the support and tools you need to do your job well?
- Would you encourage someone to apply to work for our company?
- Would you apply for your job with us again if you had to do it all over?
- Do you feel like you have a good work-life balance working for our company?
- How would you describe the company culture?
- Do you have fun at work?
- Do you feel like all of your talents are being used in your position?
- Do you feel like our expectations of you are clear?
- When problems arise, how well does the company handle them?
- Does your job cause you excessive stress?
Following up on job satisfaction survey results
Once employee satisfaction survey data is collected and tabulated, companies have valuable information on what they’re doing well and what needs to change to boost workplace satisfaction. The worst thing to do with that data is nothing. Administering these surveys is not simply an exercise to allow employees to feel heard. There must be appropriate and timely follow-up so workers believe management cares about their needs.
Companies that give workplace satisfaction surveys should be prepared to:
- Be transparent. Report company-wide results of the surveys to workers.
- Plan for meaningful change. In reviewing the data, identify issues and sensible requests for change that would benefit the company overall.
- Involve employees in making changes. Designate employee committees to give input as the company moves toward making changes.
- Follow up with more surveys. Once changes are implemented, survey employees again about how they feel about them.
If companies give employees surveys with a sincere desire to evaluate workplace satisfaction and determine what changes will make employees happier, employers can be rewarded with increased engagement and productivity. Furthermore, as trust grows, employees are likely to continue to provide honest input that can lead to a mutually beneficial relationship.
Frequently asked questions about employee satisfaction surveys
How do you analyze employee satisfaction survey results?
You can look at the results from the company as a whole and also examine different employee groups. You might analyze the results from each department or different levels in the company hierarchy. This helps you spot trends and patterns in the results, such as higher satisfaction in upper management positions than in middle management positions or the general workforce.
What is the difference between employee satisfaction and employee engagement?
Employee engagement refers to how committed a worker is to helping out the company. Highly engaged employees are motivated to work hard for the company. High engagement levels often mean an employee is also satisfied with the job. Employee satisfaction means that the employee enjoys the job. That doesn’t necessarily mean they’re engaged, though. An employee can enjoy their job and lack the motivation to work hard.
What is a good employee satisfaction score?
Determining good satisfaction survey results depends on your rating system. You generally want more positive scores than negative ones, but it’s unrealistic to expect perfect scores. All companies have room for improvement. If your employees feel comfortable being honest and giving you feedback with their concerns, it means they trust you enough to share. Conduct a job satisfaction survey regularly to compare scores. The initial survey creates your baseline data, and additional surveys show if you’re getting better or worse.
How many questions should I include in an employee satisfaction survey?
Your survey should ask enough questions to get a good picture of employee satisfaction without being so long that employees lose interest. A general guideline is between 30 and 60 questions or a survey that takes no more than 20 to 30 minutes to complete. More important than how many questions you include is the type of questions you ask. They should match your requirements and the information you need.