Improving Organizational Communication: An Intro

Organizational communication is an essential workplace asset that allows for open communication at all levels. It also provides multiple forms of communication, such as using chat and video applications, for employees to connect internally as well as with remote workers. This form of communication also impacts your organizational culture, creating an environment in which all employees appear on the same level as one another. Discover further what organizational communication is, learn how to improve it within your organization and find answers to many commonly asked questions.

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What is organizational communication?

Organizational communication is a form of communication that occurs within businesses and other organizations. It involves processes that include internal communication, such as from management to employees, and external communication, such as from the marketing team to outside consumers. Individuals trained in this skill often work in areas such as human resources, public relations, marketing, communications and other similar departments.

Related: How to Manage Employees


Importance of organizational communication

Organizational communication is important because it impacts areas such as employee engagement, customer satisfaction and public perception. Engaged employees are more productive and have increased morale. Additionally, satisfied customers and positive public perception increase sales and garner more attention to the business. The messages sent to all three of these groups are essential to the overall well-being of the business and its assets.


How to improve organizational communication

The following steps outline how to improve organizational communication within your business:


1. Download social intranet services

Provide opportunities in which your employees join social media pages and groups related to your business. Encourage them to engage with branded content as well as each other. As such, your content needs to be monitored and adapted to garner the attention of your employees. 


2. Provide safe and private spaces

Within the office, open spaces are great for fostering teamwork, but it isn’t viable for every circumstance. Consider separate, private spaces for small meetings or separate work areas. These types of spaces encourage creativity and provide fewer distractions compared to the main work area.


3. Opt for video conferencing

Whether you have remote workers or allow employees to work from home on occasion, visual communication allows them to thrive. Accommodate their communicative and collaborative needs by communicating messages through video rather than email or messaging. This allows remote workers the chance to bond with internal workers and feel more like part of the team.


4. Prioritize two-way communication

Provide a two-way communication opportunity in every communication channel throughout your organization. Instead of making major announcements through email, try explaining new ideas through organizational chat applications or social media pages. They provide open forums that allow them to provide feedback in real-time. Your message becomes more of an open discussion than an announcement, allowing the voices of all employees to be heard.


5. Focus on your company culture

Millennial workers are attracted to modern company cultures and values. As time passes and the business world grows, it becomes more important to foster a sense of creativity within your corporate culture. Millennial workers prefer those with good values, strong philosophies and innovative ways of thinking. For example, offer a more casual dress code or provide modern amenities such as a gym or television room. For organizational communication to thrive and for your business to grow long-term, a sustainable, internal solution such as this may be required. 

Related: Team-Building Tips and Activities to Boost Employee Morale and Engagement


Frequently asked questions

Listed below are answers to some of the most common questions pertaining to organizational communication:


What are the types of organizational communication?

There are four primary types of organizational communication. These include formal and informal communication, oral and written communication, internal and external communication and directional communication.


Is training necessary for implementing organizational communication strategies?

Some companies need formal communication training for better performance in the use of intranet services, safe spaces and video conferencing. Create training programs for your employees that cover some of the basics of organizational communication. If you already have certain communication applications in mind, consider implementing their use into your training as well.


What are the different types of two-way communication in professional environments?

Also used as terms in marketing, these are the four main types of two-way communication in business:

  • Business-to-business (B2B)
  • Business-to-consumer (B2C)
  • Business-to-employees (B2E)
  • Business-to-government (B2G)

These are the four main types used in governance:

  • Government-to-government (G2G)
  • Government-to-citizens (G2C)
  • Government-to-employees (G2E)
  • Government-to-business (G2B)

These are the two main types used in society:

  • Consumer-to-business (C2B)
  • Consumer-to-consumer (C2C)


What is the meaning-centered approach to organizational communication?

The meaning-centered approach is a way of understanding organizational communication by realizing how organizational culture and its overall reality is built upon interactions. It’s more focused on what communication is and its effects on people rather than how it works. 


What is working in organizational communication roles like?

Those with educational backgrounds in organizational communication find roles in both the public and private sectors. They focus on improving the channels of communication between employees and managers as well as the company to the public. They often specialize in a single area of organizational communication and oversee communication across multiple departments. 


What are some of the job titles associated with organizational communication roles?

Some of the job titles within this area include:

  • Marketing director
  • Public relations director
  • Corporate communication consultant
  • Project manager
  • Human resources manager
  • Public affairs specialist


What is one of the most critical aspects of organizational communication?

One of the most vital and important aspects of this type of communication is the ability to respond to employee issues. The main reason to institute better organizational communication is to open channels of communication with your employees so they can be heard. If you open a two-way communication channel, listen to them and address their questions, comments and concerns. Taking and implementing honest and constructive feedback from employees builds trust and creates an improved corporate culture.


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