What are recruiter CRM tools?
Candidate relationship management (CRM) tools are software features and interfaces that enable hiring managers to communicate with potential job applicants, encourage them to apply and track their interactions with the company throughout the recruitment and hiring process. The purpose of recruiter CRM software is to reach out to potential applicants, follow up with candidates, schedule interviews and coordinate job offers. Hiring managers may use several different CRM tools and features during the recruitment process.
Benefits of using recruiter CRM tools
Your company can experience a range of benefits from implementing recruitment CRM tools as a regular part of the hiring process. These include:
- Attracting better candidates by pre-screening contacts for key qualifications
- Developing a talent database that you can use any time a position becomes available
- Creating effective candidate profiles that are easy for hiring managers to assess
- Streamlining hiring operations and speeding up the recruitment process
- Measuring recruitment metrics to help adjust future hiring strategy
- Providing better follow-up with interested applicants
As you gather data in the CRM database, you’ll get additional value from the software tools and features. Recruiter CRM functions best as a long-term part of your company’s hiring infrastructure.
Popular recruiter CRM tools
Here are some of the more popular recruiter CRM software options available and the types of tools they offer:
Yello is a recruiter CRM that can accommodate high volume outreach campaigns and track large numbers of applicants for various job postings. Yello can automatically import information from other sources and integrate with LinkedIn to build different segments within your talent database. This tool also has strong built-in analytics where you can assess the outcome of different recruitment efforts and hiring success rates.
You can apply Hubspot’s “contact relationship management” software to both your recruiting efforts and managing client relationships. As a recruitment tool, Hubspot offers convenient features that make it easier for you to advertise job postings to candidates and build a talent funnel. Hubspot is one of the most affordable CRM tools available and even has a free option. Features include task management, ranking candidate leads and hosting individual pages for job postings or career paths.
SmashFly uses machine learning and AI to automatically assess your requirements for a position then import potential matches from other job sites. You can use a variety of filters to look at different applicant categories and decide who to reach out to at different points in the recruitment and hiring process. SmashFly nurtures relationships with applicants through automated follow-up messages and provides strong analytics that you can use to refine your search.
The TalentLyft CRM software can cross-post job openings on multiple job boards and social media sites, simplifying the process of marketing an open position. They have a strong referral system that you can use to encourage existing employees to bring you specialty talent for hard-to-fill roles. TalentLyft also has a scorecard that measures how well a candidate in your database fits various open positions. It allows you to schedule interviews, reach out to past applicants and collaborate with external recruiters using the same dashboard.
Bullhorn is a recruitment CRM that integrates with your email apps to automatically identify and convert applicant data. It scans application-related emails to parse resumes then allows recruiters to add notes and share comments with others involved in the hiring process. Bullhorn allows you to create custom hiring tasks and browse pre-screened shortlists of the most relevant candidates.
Encourage more people to apply to open positions and job your talent network by using the Talemetry CRM, which takes a candidate-focused approach to recruitment. 24/7 chatbots, AI job matching and job recommendation notifications all encourage potential candidates to enter their information into your hiring database, bringing the talent to you. Talemetry has automated text features that allow you to use text messages to update talent about new positions and their application status.
Avature has an emphasis on recent college graduates who are looking for a career right after they finish school. As a tech-focused CRM, Avature has innovative features like convenient video interviewing, onboarding and training modules, and online recruiting event management. Avature can create detailed candidate profiles for even attendees and quickly screen each applicant based on hiring manager feedback and details on their resume.
Beamery CRM is a data-driven recruiting tool that easily shares candidate information with everyone on a team, creating a collaborative environment where you can access a high-quality talent pool. Beamery provides simple conversion processes for interested applicants to engage with your job postings and start updated about new positions. You can build custom career sites to create unique talent pipelines based on company goals.
Tips for choosing the right recruiter CRM tools for your business
Use these tips to assess your business needs and determine if it’s time for you to invest in CRM software:
- Determine sourcing needs. If you’re actively looking for new applicants or need to seek talent for a hard-to-fill role, a CRM can significantly improve your recruiting workflow.
- Assess how you make updates. Teams that need to manually update their applicant databases can benefit from the automated nature of a good CRM.
- Identify team communication channels. Large recruiting teams need to be able to communicate with each about their recruiting efforts. If you don’t have a good system in place, a CRM tool can help your team collaborate.