Bethany of the Northwest

Bethany of the Northwest, a non‑profit senior‑care provider in the Pacific Northwest, turned to Indeed Smart Sourcing and Sourcing Assistant to improve candidate quality and reduce the time spent manually reviewing resumes across a wide range of clinical and non‑clinical roles.

With one recruiter supporting the entire organization, Bethany of the Northwest now uses Smart Sourcing to surface better‑matched candidates — especially for senior and specialized roles — while Sourcing Assistant helps them proactively reach the right talent faster.

Background

Company: Bethany of the Northwest
Industry: Senior care / post‑acute healthcare
Headquarters: Everett, Washington (Pacific Northwest)
Organization type: Non‑profit
Key services: Skilled nursing, long‑term care, memory care, assisted living, home health, hospice; expanding into independent living.

For more than 100 years, Bethany of the Northwest has served older adults in the Everett area with a continuum of care. The organization operates three skilled nursing/long‑term care facilities, an assisted living community, and home health and hospice services, with an independent living project now underway.

Recruiter/HR Associate Anne Greatrex supports hiring for all parts of the organization — from corporate and administrative positions to dietary aides, housekeepers, CNAs, nurses and leadership roles like Directors of Nursing and Administrators.

Bethany of the Northwest employs roughly 450–500 people and makes an estimated 200–250 hires per year, while also working to improve staff retention and culture so they can hire less and keep great people longer.

Anne is a team of one: she manages everything from initial sourcing and screening to coordinating interviews and offers, before handing new hires over to facilities for onboarding.

Challenge

High‑volume, low‑signal applications

Before Smart Sourcing, Bethany of the Northwest relied on posting jobs through Paycom, which then syndicated to Indeed the following day. Over time, Anne saw that organic postings alone could no longer generate enough qualified candidates, especially for specialized healthcare roles. Sponsored Jobs became essential to driving applicant flow.

However, volume didn’t equal quality. For many roles, Anne had to sift through “mountains” of resumes from candidates who didn’t match the specialized healthcare profile Bethany of the Northwest ne
eded.

“We got volume. We didn’t get quality… It takes a lot of my time.”

Complex hiring needs across care settings

Bethany of the Northwest hiring needs span:

• Clinical roles: RNs, LPNs, NACs/CNAs, resource nurses, Directors of Nursing
• Non‑clinical roles: dietary aides, housekeepers, receptionists, social services assistants
• Leadership and specialized roles: administrators, staff development coordinators, senior clinical leaders

Limited recruiting bandwidth

As the sole recruiter supporting the entire organization, Anne’s time is stretched thin. Before Smart Sourcing, she often spent full afternoons manually searching resumes on Indeed and trying to proactively contact potential candidates, especially for hard‑to‑fill leadership and specialized nursing roles.

Solution

Centralized recruiting powered by Smart Sourcing

One of the first major changes Bethany of the Northwest made was to centralize recruiting. With Anne in place as a dedicated recruiter, Bethany of the Northwest gained a single point of contact who can:

• Oversee requisitions across all facilities in Paycom and Indeed
• Redirect strong candidates to better‑fit roles or locations
• Consider location and commute when matching candidates to facilities
• Provide hiring managers with a short list of screened candidates instead of raw applicant lists

Smart Sourcing became the core of this centralized workflow, with Anne using:

• Matched candidates and search to identify profiles that align with specific healthcare experience
• Filters to narrow in on candidates who meet Bethany of the Northwest’s requirements

This allowed her to move from “hoping for the best” after posting jobs to a more proactive and targeted sourcing process.

Sourcing Assistant for specialized and senior roles

When Bethany of the Northwest started using Sourcing Assistant, Anne quickly found it especially valuable for specialized and senior roles where requirements are strict and the candidate pool is smaller, such as:

• Directors of Nursing (DNS)
• Resource nurse roles that function as the clinical director’s “right hand”
• Administrators and other senior leaders

For these roles, Anne uses Sourcing Assistant to:

• Encode specific experience and background requirements in the Assistant Instructions
• Use the Sourcing Assistant to find and invite candidates who meet those criteria, rather than manually scrolling through pages of resumes
• Save significant time on the initial sourcing pass, focusing her efforts on reviewing high‑signal profiles and managing the process with hiring managers

"When it’s something very specific that we’re looking for… it’s been better to really nail down what we’re looking for… Those more senior roles are the ones that really have worked for us with Sourcing Assistant."

Anne Greatrex, Recruiter/HR Associate
Bethany of the Northwest

Anne particularly appreciated that the Sourcing Assistant could refine its suggestions based on her feedback, improving the relevance of matches over time as she clarified what she needed.

Screening and outreach with human oversight

Bethany of the Northwest balances automation with control:

• AI‑generated outreach messages in Smart Sourcing save Anne “a whole bunch of time” when sending personalized invitations to apply.
• Screener questions in the Indeed Apply application flow, which Anne configured separately, help reduce unqualified applicants and avoid irrelevant phone screens.

“The AI tool for writing that email… is really, really helpful. That saves me a whole bunch of time to send those invitations out.”

Results

Higher candidate quality, especially for senior and specialized roles
The most meaningful impact Anne highlights is quality, not just quantity:

• Before Smart Sourcing, Bethany of the Northwest “got volume” but not the right healthcare experience for many roles.
• With Smart Sourcing and Sourcing Assistant, the candidates reaching her shortlists are much better aligned with the clinical and leadership requirements Bethany of the Northwest needs.
• For some roles, such as a recent social services assistant opening, the hiring team struggled not to find a good candidate, but to choose among three very strong finalists — a positive challenge they hadn’t always had before.

“It’s not necessarily brought in more applicants, but I think that the quality of what’s come through has been so much better… much more aligned with what we’re looking for.”

Significant time savings for a one‑person recruiting team

As the only recruiter, Anne’s time is a critical resource. Smart Sourcing and Sourcing Assistant have:

• Reduced the need for afternoon‑long manual sourcing sessions for tough roles
• Helped her quickly see which applicants are worth advancing by consolidating key signals – such as responses to Indeed Apply screener questions and information from candidate profiles – in one place

“It’s definitely saved me time trying to find those right people, and then the quality of the applicants we’ve had has been so much better.”

Better experience for hiring managers

Hiring managers at Bethany of the Northwest are primarily nurses and operational leaders whose main job is patient care, not recruiting. With Smart Sourcing, Anne can now present shortlists of two to three candidates that she’s vetted instead of raw applicant lists.

“For them, recruiting is not their prime concern of the day… My job is to make sure the people I put across look like they’re going to be good candidates.”

Stronger alignment with Bethany of the Northwest’s culture and retention goals

By improving both quality of hire and efficiency, Smart Sourcing supports Bethany of the Northwest’s broader goals around culture and retention:

• Anne can spend more time understanding what will make staff want to stay at Bethany of the Northwest – benefits, culture, respect — and less time wading through misaligned resumes.
• With better‑matched hires, Bethany of the Northwest is better positioned to maintain high standards of care, reduce turnover, and foster the respectful, supportive environment that keeps staff and residents thriving.

Looking ahead

Anne views Smart Sourcing and Sourcing Assistant as core tools in Bethany of the Northwest’s talent strategy going forward, particularly as the organization expands services like home health, hospice, and future independent living.

“It was a good experience, and it was great to be part of it… I appreciate being included.”

Her summary of the impact is clear: Smart Sourcing + Sourcing Assistant haven’t just made it easier to find more candidates. They’ve helped Bethany of the Northwest of the Northwest consistently find strong candidates for critical roles across the continuum of senior care.