Callos Resource is a staffing company that provides a broad range of human resources services to a variety of businesses.
Callos does temp staffing for white collar roles as well as staffing for industrial labor and direct hire sourcing. The company has been in business for more than 50 years and operates across 22 offices.
“We’ve seen changes in the last year or two that have made finding people for certain jobs more difficult than it used to be,” said Thaddeus Smith, Vice President of Administration and Shared Services. “Four or five years ago, we could use Craigslist for a number of our high volume warehouse or manufacturing positions and know that we would get the number of responses we needed. But recently, we’ve seen a precipitous drop in the number of candidates per listing.”
Reducing time to hire in competitive markets
Smith and his team wanted to reevaluate their sources of recruitment and identify the places where they could reach a wide audience of high quality candidates. “Around the time that we were reevaluating our budget, our Pittsburgh office had begun to work with Indeed. They were seeing some good initial results and so it was a great time for us to build upon what they had already done,” explained Smith.
Callos began sponsoring jobs on Indeed across the four regions they operate in, and saw results very quickly. “Our Columbus and Cincinnati markets, for example, saw a lot of success right off the bat,” Smith said. “And those were areas where we’d had a lot of challenges. We were looking for forklift drivers, picker packers — warehouse related jobs in a competitive market.”
Working with Indeed, Callos received the number of applicants they needed and significantly reduced the time to hire in highly competitive markets. “If we had an ad up on Monday, we could fill those positions in one to two weeks. And that was down from three or three and half weeks,” said Smith. “The results company wide have been great.”
Indeed provided more hires than any other source, and the lowest cost per applicant as well, at $1.00-2.00 per resume.
"The data Indeed shared with us was staggering. Seventy-nine percent of our applications are coming from mobile. That motivated us to push our efforts towards mobile."Thaddeus Smith, Vice President of Administration and Shared Services
Reaching candidates on mobile and desktop
After the success Callos had sponsoring jobs, Indeed worked with Smith to identify portions of the talent pool that Callos had been missing. “The data Indeed shared with us was staggering. Seventy-nine percent of our candidates are searching from a mobile device,” said Smith. “That motivated us to push our efforts towards mobile — to make more jobs easy to apply to and make everything about our process mobile optimized.”
And while Callos had started with four separate Indeed accounts, one for each region, Smith decided to combine them into one centralized account and become a Featured Employer. “Based on the results we had seen, we decided that we wanted to give this resource the opportunity it really deserves,” Smith said.
As a Featured Employer, Callos could prominently feature the positions it needed to fill and promote its brand. “Identifying the source that works for us has been a moving target, which is why working with Indeed has been so satisfying. Each step we’ve taken with Indeed has been as seamless as possible. The customer experience is amazing,” he added. “Whatever we need, we’re offered before we have to ask. It stands apart from other sources. Indeed is unparalleled in this industry.”