Hillandale Farms

Hillandale Farms is a major player in egg processing and production, with operations spread across multiple locations. At the Atlantic site, HR Manager Heather Grayson leads the hiring efforts for a wide range of roles, from hourly production and CDL drivers to administrative staff and skilled maintenance trades.

Faced with the dual need to fill roles quickly while maintaining high candidate quality, Heather and her team needed a hiring solution that could deliver volume without compromising on fit.

Challenge

Before implementing Premium Campaigns, Hillandale faced several common hiring hurdles:

• Small, repetitive candidate pools in rural hiring areas
• Limited applicant flow for critical hourly roles
• Delayed time to fill, often resulting in operational disruptions
• Manual job sponsorship and limited visibility into campaign performance

Heather often saw the same unqualified candidates applying repeatedly. For roles like drivers, postings would linger for weeks with only two or three applicants, putting pressure on both production and the HR team.

Solution

Hillandale Farms adopted Indeed Premium Campaigns across its sites. Jobs posted directly from ADP are now automatically pulled into campaigns, eliminating manual work and expanding exposure.

Heather credits the success to three key improvements:

• Ease of use: Seamless integration with their ATS made campaign setup effortless.
• Broader reach: Jobs reached a wider, more relevant audience than ever before.
• Increased visibility: Apply-starts and analytics helped Heather’s team refine job titles and strategies in real time.

The team is excited to dive deeper into additional platform capabilities like automation and optimization tools.

"We went from 2 or 3 driver applicants in a month to 12 or 13 in just one week. That’s significant."

Heather Grayson, HR Manager
Hillandale Farms

Results

Since adopting Premium Campaigns, Hillandale Farms has seen measurable improvements in its hiring efforts:

• Significant increase in qualified applicant volume
• Time to fill has decreased for key operational roles
• Recruiting efficiency has improved, with HR teams able to focus on top candidates during their hiring windows
• Cost per applicant has dropped, based on early apply-start trends

“It’s been really nice to not only get more resumes – but more of the right resumes,” Heather shared. “It’s helped ease some of the pressure on our HR team during a time of transition.”