A global recruitment consulting agency takes advantage of Indeed’s pay for performance model to fill niche positions worldwide.
Filling niche positions in global markets
JAM Recruitment is an innovative recruitment consultancy specialising in engineering, manufacturing and professional services industries. Based in Manchester and London, the firm has spent over 10 years successfully placing more than 9,000 professionals in core sectors.
As an agency servicing global markets, JAM sources candidates to fill niche positions in specific international locations. The client needed to drive traffic to these positions with highly specialised requirements and JAM turned to Indeed to increase the number of qualified candidates for these hard-to-fill roles.
"We saw more applicant traffic, particularly in our professional services roles. Indeed is a major source of traffic to our website after Google, and we expect that traffic to increase even more in the future."Jack Young, Analyst
Partnering with Indeed to drive traffic
Hoping to target the large number of people that look for jobs on search engines, JAM investigated Google advertising options. They found, however, that these campaigns were costly to run and JAM had difficulty ranking high enough in search results to attract job seekers.
Partnering with Indeed was a solution for JAM: they could reach the largest number of online job seekers and see more cost-effective results. As the world’s leading job site, Indeed provides more job seeker traffic than any other site and Indeed job listings appear prominently in Google search. Working with Indeed assured JAM that it would reach the most relevant candidates, no matter where those candidates began their search.
Increased traffic from qualified leads
JAM saw a 400% increase in traffic from Indeed after sponsoring jobs. “We saw more applicant traffic, particularly in our professional services roles. Indeed is a major source of traffic to our website after Google, and we expect this traffic to increase even more in the future,” said Jack Young, an Analyst with JAM.
“Over three months, we sponsored our jobs with Indeed and received 1,400 applicants, and we accomplished that at 25-50% of the cost of a Google campaign,” said Young.
The contract-free, pay for performance model of Indeed’s Sponsored Jobs meant that JAM could adjust the budget for its campaigns, focus on specific kinds of vacancies and only pay for the clicks received. This model ensured that JAM could fill its specialised positions, increasing traffic while decreasing costs.