A family-owned and operated cleaning business needed to hire entry-level staff to keep up with growing demand. When word-of-mouth recruiting fell short, the company’s mother and son team turned to Indeed to hire 25+ employees.
Background: A family-owned cleaning business growing quickly

Peak Cleaning Service is a cleaning company in Scottsdale, Arizona specializing in residential home cleaning and vacation rental turnover management. Owned and operated by mother and son team Dorota and Patryk Gawlak, Peak Cleaning started out in 2012 as solo cleaners and has since grown into a team of cleaning staff and full-time office support.
“The last four years here, we’ve grown leaps and bounds. So we’re up to a team of 25+ at this point between the office and our field team. And definitely a lot of growth still ahead of us,” says Patryk.
Challenge: Reaching and attracting the right people
With more people spending time at home during the pandemic, the need for cleaning and sanitation services has increased, and Peak Cleaning Services needed to meet that demand. However, the business had grown to the point where Patryk and Dorota couldn’t do all the work by themselves while also managing their business.
Patryk and Dorota knew it was time to hire, but they had issues in the beginning. At first, they relied heavily on word-of-mouth recruiting and offline help wanted ads, which made it difficult to reach the right candidates. They also had to compete for skilled entry-level workers who had a lot of options. “They could work with a smaller company like ours. They could work with a corporate franchise brand. So there’s a lot of competition to try and find some of the best cleaners and try and find some of the best staff,” Patryk says.
Faced with high competition for skilled cleaners and a limited number of applicants, Patryk and Dorota turned to Indeed to speed up their hiring process and reach a bigger pool of candidates.
"Being able to use a platform like Indeed was a game changer for us to be able to have such a broad pool of candidates all in one place. "
Patryk Gawlak, Owner
Peak Cleaning Service
Solution: Identifying quality candidates with matched candidates
By using Indeed, Patryk and Dorota were able to reach higher quality candidates, faster. “Indeed’s been a huge platform for us. We do most of our hiring through there. We’ve tried a couple different platforms and keep going back to Indeed as the main source,” says Patryk.

Rather than waiting to see who applied and sorting through a large pool of applicants, Patryk and Dorota also wanted to hone in on candidates who met their requirements up front.
Patryk explains, “You post a job and you have 300 interested applicants…how do you work through all those? How do you have the time to go through one-by-one and consider everyone?”
This is not a unique challenge for small businesses like Peak Cleaning. According to an Indeed survey, more than 1 out of 3 employers say their top hiring challenge is receiving more job applicants than they can adequately review.*
To solve this challenge, Patryk and Dorota used matched candidates, an Indeed feature that immediately shows you a list of candidates whose resumes on Indeed fit your job criteria as soon as you pay to post a job. You’ll see top quality candidates first and can invite them to apply to your job.
“Matched candidates has definitely been a big win for us,” Patryk says.
Results: Making better hires, faster
With the help of Indeed, the Peak Cleaning team has now grown to more than 25 cleaners, full-time office support, and partners across Arizona’s Salt River Valley.
“[Indeed has] saved us a ton a time,” says Patryk. “Again, going back to the very beginning, when it was manual, one person at a time, now being able to use a full, built-out platform has definitely expedited the process and made it a lot more efficient.”
Indeed helps businesses like Peak Cleaning Service find the right candidates by providing tools that help employers manage hiring from start to finish — post your job, interview candidates and make offers all on Indeed.
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Source: *Indeed survey, n=250