The UK’s leading retail recruitment consultancy uses Indeed to generate a third of its site traffic, over 90% more traffic than the next closest source.
Filling retail recruiting needs worldwide
Retail Human Resources (RHR) is the UK’s leading retail recruitment consultancy, providing retail job seekers and employers with the most comprehensive recruitment and selection services available.
The agency fills retail recruitment needs both in the UK and worldwide, working closely with some of the world’s leading retail groups.
"For the same spend, Indeed gives us 93% more traffic than our next closest source…Why should we spend with other companies that don’t deliver when Indeed does? The traffic that we get from Indeed more than pays for our advertising there."Jamie Burgess, IT Director
Retail Human Resources
Improving job visibility and positioning
“I initially decided to sponsor jobs on Indeed because of how high our organic postings were appearing in Google results,” said Jamie Burgess, IT Director. “We were doing our own search optimization but Indeed is so dominant on Google. I realized I was better off working with Indeed rather than spending time and money to get our results any higher.”
Working closely with Indeed, the client reevaluated its campaigns to make recruiting as efficient as possible. “Now, we sponsor the vast majority of our jobs on Indeed,” Burgess explained.
Optimal traffic and increased conversions
Indeed is now the leading source of traffic to RHR’s site, providing 29% of total traffic. “For the same spend, Indeed gives us 93% more traffic than our next closest source,” Burgess said. “And Indeed traffic leads to a very high conversion rate: 22% of clicks convert to an application. I am astounded at how good our results are.”
This increase in traffic has given RHR insight into how job seekers are using search engines to find jobs. “We’ve learned that it doesn’t really benefit us to spread our jobs around to a lot of sites,” Burgess said. “As a result, we’ve cut off a lot of job boards and focused on Indeed. Why should we spend with other companies that don’t deliver when Indeed does? The traffic that we get from Indeed more than pays for our advertising there.”
“We see Indeed as a complementary addition to our own site,” Burgess said. “In the first 60 results on Google, Indeed can be 40 of them. Just goes to show how good the SEO really is.”
For RHR, customer service at Indeed also contributes to these exceptional business results. “The account management is great,” says Burgess. “And, the product is constantly evolving, always improving. Indeed Apply makes our jobs easy to apply to and Bid Optimizer helps me get the most out of my budget.”