Indeed helps a fast-growing technology company raise brand awareness among candidates and increase applicants on its career site.
As the worldwide leader in email certification and reputation monitoring, Return Path delivers solutions that maximize the performance and accountability of email while protecting users from spam and other abuse. Despite a dominant market position and rapid growth, Return Path’s brand profile wasn’t high enough among prospective candidates. “We’ve won numerous top employer and best places to work awards, but still had work to do on raising awareness for our employment brand and increasing visitors to our career site,” said Richard Fye, Senior Director, People, at Return Path. As Return Path scaled to more than 350 employees, it needed to expand its profile as a premier place to work and attract talented people to drive the company’s future growth.
Return Path’s Sponsored Jobs campaign on Indeed drove candidates directly to its career site, where they got a firsthand look at the company’s unique culture and fantastic employee benefits. As a result, Return Path saw a 26 percent increase in the number of quality applicants from Indeed. “Sponsoring our jobs gives Return Path consistent visibility at the top of Indeed’s search results and draws candidates directly to our career site so they can learn more about not only the position, but what it’s like to work at Return Path,” Fye said.
Return Path was hiring for positions that represented a cross section of functional areas, geographies, and experience levels. Sponsoring its jobs on Indeed provided Return Path with the mix of candidates needed for its diverse range of openings. “From a single source we hired people for openings in technology, sales and marketing, product, and professional services,” Fye said. “Indeed even outperformed the technology-focused job boards we used previously.”
The company also plans to use Indeed as it expands in new markets. “Return Path is growing internationally and Indeed’s worldwide reach, particularly in the UK and Brazil, helps us meet our global recruiting goals,” Fye said.
"From a single source we hired people for openings in technology, sales and marketing, product, and professional services. Indeed even outperformed the technology-focused job boards we used previously."Richard Fye, Senior Director, People
“We continually measure and evaluate the performance of our recruitment initiatives and candidate sources,” Fye said. “The data speak loud and clear. Indeed is the most effective online source of traffic, applicants and hires for our positions, more than any other service we use.”
Over a six-month period, Indeed delivered:
- $852 cost per hire
- More hires than any other external source
- Titles hired included: Account Coordinator; Account Manager; Business Intelligence Coordinator; Data Analyst; Director, Knowledge Management; HR Manager; Regional Sales Executive
- 54 percent of career site traffic
- 39 percent of all applicants