Stern at Home Therapy

Challenge

Before adopting Indeed Smart Sourcing and Sourcing Assistant, sourcing therapists was incredibly manual. Yale bounced between Indeed resume invites, niche sourcing tools, a homegrown database of legacy resumes, and ad‑hoc outbound outreach – never quite sure who was actively looking or which message would land.

As the only recruiter, he was juggling:

• 40 – 50 open roles across multiple states, each requiring hands-on sourcing in a tight therapist market.
• Internal partners feeling the strain of bottlenecks across the hiring funnel.
• A deliberate, high‑touch candidate experience that required lengthy conversations with each therapist — time he couldn’t afford but also couldn’t compromise on without risking offers and reputation.

The stakes were high. When key therapist roles sat open, Stern at Home risked losing not only individual patients but entire facility contracts. In a home‑health setting with already elevated turnover, every unfilled role meant fewer completed visits and direct revenue impact.

Yale knew he needed help increasing throughput at the top of the funnel without sacrificing the candidate experience in the middle and without a budget for another full‑time sourcer.

The Turning Point

Yale knew that many of his best hires historically came from Indeed. As he put it, “Indeed is just the best outlet for your time” compared to cold outreach on other platforms.

So when his Indeed team introduced Smart Sourcing and the Sourcing Assistant, an AI agent that could find and message candidates on his behalf, it felt like the perfect solution to meet his needs.

Yale’s reaction was immediate: “I was excited— tell me more.”

Solution

With Smart Sourcing and Sourcing Assistant live, Yale re‑framed how he spent his days.

Instead of manually hunting for every candidate, he configured Sourcing Assistant to act as a background sourcer on a subset of high‑priority roles. For three sponsored therapist jobs at a time, he set the assistant to reach out to roughly 15–20 candidates per day, carefully calibrating volume to match a small‑company budget and the realities of his talent pool.

He kept tight, human control over:

• Messaging and brand voice – Reviewing and adjusting templates, often layering in his own language so outreach felt aligned to Stern at Home’s tone and expectations.
• Relevance and role fit – Focusing on physical therapists, OTs, and PTAs, and planning to spot‑check the profiles the assistant targeted to ensure the right licenses and backgrounds.
• Budget and credit usage – Monitoring outreach volume so he didn’t “burn through” contacts too quickly or leave nothing for Sponsored Jobs later in the month.

 

Keeping the human touch where it matters most

Crucially, Smart Sourcing didn’t replace Yale’s personal outreach; it made it sustainable.

With Sourcing Assistant managing a steady stream of outreach in the background, Yale could stay fully present in candidate conversations — answering detailed questions, walking therapists through compensation and caseload realities, and giving each one the high‑quality experience he felt they deserved, even in a limited funnel.

Trust came quickly. Yale says “I trusted [Sourcing Assistant] from day one… because the therapists engaging from those messages are clearly the right clinical profiles and the messaging is resonating.”

"With the AI sending out about 15 to 20 [messages] a day for three jobs at a time, I would say that can save me anywhere from like an hour and a half up to maybe two and a half hours."

Yale Smith, Director of Talent Acquisition & Recruitment
Stern at Home Therapy

Results

Smart Sourcing and Sourcing Assistant delivered both measurable and felt impact for Stern at Home.

Data‑driven wins

• 12 net‑new therapist candidates sourced by the assistant, five more than Yale initially realized before checking the reports.
• 10 live conversations with those candidates, moving them from passive interest into the active pipeline.
• At least one therapist hire and one offer that ties directly back to Sourcing Assistant outreach.
• 1.5 to 2.5 hours of recruiter time saved per day on messaging alone, thanks to the assistant sending 15–20 contacts across three jobs while Yale focuses on higher‑value work.

Human and business impact

Beyond the numbers, the shift is felt most sharply in how Yale spends his time and where stress shows up in the business:

• A steadier top of funnel – Sourcing Assistant finds and engages therapists, especially in hard‑to‑fill geographies, giving Stern at Home a stronger starting point on critical roles.
• Relief for a one‑person team – With a sourcer running in the background, Yale can focus more on high‑stakes relationships: candidate conversations, hiring manager expectations, and urgent backfills when long‑tenured therapists move on.
• Protection for long‑term contracts – Faster, more consistent sourcing helps reduce the risk of losing facility partnerships because roles sit open too long, safeguarding visit volume and revenue in key markets.

In short, Smart Sourcing and Sourcing Assistant didn’t magically erase Yale’s workload, but they did “take a few extra balls away” so he’s not juggling every sourcing task alone while still holding the line on candidate experience.

Social Proof (In the Client’s Words)

When asked to sum up the impact of Smart Sourcing and Sourcing Assistant on his recruitment experience, Yale didn’t hesitate:

“If I was to summarize it, I would say, it helped free up some time to focus on other recs or other job duties. It’s increased the top of funnel with extra candidates that wouldn’t have applied if not sourced and overall, the relevancy of the candidates and the costs are both reasonable. With the AI sourcing, you know, I thought it would be a standalone charge… So, the fact that it came associated with it, financially speaking, was also a plus.”

For a lean, high‑stakes healthcare recruiting team, Smart Sourcing and Sourcing Assistant have effectively become the sourcer Yale couldn’t hire – a quiet teammate that keeps the top of the funnel moving so he can stay focused on the conversations and contracts that matter most.