How to Hire a Brand Ambassador

Why hire a Brand Ambassador?

Hiring a brand ambassador can be extremely beneficial for your business. From ensuring your brand’s message and voice are clear across all marketing platforms, so overseeing social media strategy, a brand ambassador helps you sell your value proposition to your ideal customer.

Contributions of a great brand ambassador:

• Consistency in advertising
• Monitoring of conversion rates
• Support for the marketing team

Skills to look for in a great Brand Ambassador

A great brand ambassador candidate will have the following skills and attributes as well as work experience that reflects:

• Marketing strategy knowledge
• Advertising experience
• Creativity
• Ability to work in a team
• Attention to detail
• Works well under deadlines

Writing a Brand Ambassador job description

A thoughtful description is important for finding qualified brand ambassador candidates. A brand ambassador job description includes a compelling summary of the role, detailed list of duties and responsibilities, and the required and preferred skills for the position.

Consider including keywords that job seekers are using to search for brand ambassador jobs, such as:

• Product Promoter
• Brand Strategist
• Brand Promoter

Interviewing Brand Ambassador candidates

Strong candidates for brand ambassador positions will be confident answering questions regarding:

• Successful campaigns they have been a part of
• How they monitor conversion data
• How they research potential customers

See our list of interview questions for more examples.