How to Hire a Content Manager

Does your growing business need a content manager? A Content Manager merges their copywriting expertise and digital marketing savvy to create a content strategy for scheduling the release of blogs, social media posts, web content, podcasts, and video content.

Here are some tips to help you find great content manager candidates and make the right hire for your business.

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Content Managers search for Jobs on Indeed*


job seekers clicked on content manager jobs


resumes from job seekers with content manager experience on Indeed


content manager jobs that received clicks

Salary Information

  • Common wage in US: $26.50 hourly
  • Typical wages range from $7.00$67.00 hourly
  • Find more information on Indeed Salary

*Indeed data (US) – Jan 2019

Why hire a Content Manager?

In this age of digital marketing, you need a variety of content to capture your target customers attention. All of this content needs to be organized and managed. A great Content Manager can help your business:

• Manage the development of all your digital content, hire writers, graphic designers, videographers, etc.
• Execute the content marketing plan for releasing content that targets your identified customer segments
• Monetize your content channels

Skills to look for in a great Content Manager

A great Content Manager candidate will have the following skills and attributes as well as work experience that reflects:

• Knowledge and experience of best practices for SEO, SEM, and SMM
• Familiarity with HTML/CSS, WordPress or preferred content management systems
• Video production or graphic design skills are a plus
• Excellent written and verbal communication skills
• Social media platform knowledge, especially monetization techniques, e.g., Facebook, LinkedIn, Twitter, Instagram, YouTube
• Ability to tell a story either visually or via written communication

Writing a Content Manager job description

A thoughtful description is important for finding qualified Content Manager candidates. The most compelling Content Manager job descriptions include a well written summary of the role, a detailed list of duties and responsibilities, and both the required and preferred qualifications for the position.

Consider including keywords that job seekers are using to search for Content Manager jobs, such as:

• Content Manager
• Content Coordinator
• Content Development Manager

Interviewing Content Manager candidates

Strong candidates for Content Manager positions will be confident answering questions regarding:

• SEM, SEO, SMM best practices for content production
• What determines the content’s success or failure
• Define good vs. bad content

See our list of interview questions for more examples.

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