How to Hire a Content Writer

Does your growing business need a content writer? A Content Writer will help your business expand its content marketing reach.

Here are some tips to help you find great Content Writer candidates and the right hire for your business.

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Content Writer search for Jobs on Indeed*


job seekers clicked on content writer jobs


resumes from job seekers with content writer experience on Indeed


content writer jobs that received clicks

Salary Information

  • Common wage in US: $17.61 hourly
  • Typical wages range from $7.25$50.25 hourly
  • Find more information on Indeed Salary

*Indeed data (US) – Jan 2019

Why hire a Content Writer?

Great content writing can boost interest in your product or service. More web page hits, lower bounce rates, and an increase in the average time a potential customer spends on the page can translate into sales conversions. As such, a great Content Writer can help to:

• Produce captivating content via blogs, articles, web copy, podcast scripts, etc.
• Increase your social value which in turn grows your business
• Take your raw tips and transform them into high quality content

Skills to look for in a great Content Writer

In the digital age, just about anyone can put up a website and call themselves a Content Writer. However, a great Content Writer candidate will have the following skills and attributes as well as work experience that reflects:

• A Bachelor’s degree or higher in journalism or technical writing
• Excellent grammar
• An extensive writing portfolio
• Collaborative while still offering suggestions as to the best way to approach the content
• Ability to craft the content to the exact tone/style preferred
• Clear communication regarding the scope of the work

Writing a Content Writer job description

A thoughtful description is important to finding a well qualified Content Writer candidate. A complete Content Writer job description weaves together a summary of the role, a detailed list of duties and responsibilities, and both the required and preferred skills for the position.

Consider including keywords that job seekers are using to search for Content Writer jobs, such as:

• Copywriter
• Content Writer
• Content Creator

Interviewing Content Writer candidates

The best candidates for Content Writer positions will be able to provide expertise when answering questions about:

• The use of SEO long tail and short tail keywords
• Specifics regarding their portfolio pieces
• What style of writing they gravitate toward

See our list of interview questions for more examples.

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