How to Hire a Copywriter

Does your growing business need a copywriter? Copywriters provide the creative text that companies use to market themselves.

Here are some tips to help you find great copywriter candidates and make the right hire for your business.

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Copywriters searching for jobs on Indeed*

103,839    

Job seekers that clicked copywriter jobs

7,508

Resumes for job seekers with copywriter experience on Indeed

2,364

Copywriter jobs that received clicks

What is the cost of hiring copywriter?

  • Common salary in US: $56,722 yearly
  • Typical salaries range from $15,000$125,000 yearly
  • Find more information on Indeed Salary

*Indeed data (US) – April 2021

As of April 2021, copywriter jobs in the US are less competitive compared to other job markets, with an average of 44 job seekers per copywriter job.

Why hire a copywriter?

The need for new staff can affect both your existing team and your bottom line. A great copywriter can:

• Write highly engaging content to promote your business and its offerings
• Convert marketing initiatives and brand tips into engaging arguments
• Produce error-free copy on your company’s behalf for distribution and publication

Deciding between a full-time vs freelance copywriter

Before hiring a copywriter, consider your needs to determine if a full-time or freelance copywriter best fits your situation. A full-time copywriter creates consistent content that sticks to your company’s voice for effective branding. An in-house copywriter knows what you expect and can produce to your standards.

If you don’t have a full-time workload for copywriting, a freelance copywriter can provide occasional work as needed. You might hire a freelance copywriter to create all your initial website and marketing content if you don’t have ongoing needs. When you launch a new marketing campaign, you can hire a freelance copywriter to create the new content. It’s an ideal arrangement when your copywriting needs fluctuate.

What are the types of copywriters?

Many copywriters produce various types of content, but others focus on a specific type of copywriting to fulfill a particular purpose. Knowing what your business needs can help you choose the right type of copywriter. Some types of copywriters include:

  • Marketing copywriter: A marketing copywriter uses creative writing strategies and buyer psychology to produce copy that helps sell things. Content they create can include e-books, video scripts and marketing email campaigns.
  • SEO copywriter: This type of copywriter focuses on search engine optimization of blog posts and other online copy to help the content rank higher in results.
  • Technical copywriter: A technical copywriter takes technical information and makes it easy for anyone to understand. This might include instructions, user manuals or instructional online content.
  • Creative copywriter: A creative copywriter creates concise, attention-grabbing content that’s memorable, often advertising content that’s short and catchy.
  • Digital copywriter: Some copywriters specialize in online content, such as calls to action and social media copy.

Where to find copywriters

To find the right copywriter for your business, consider trying out a few different recruiting strategies:

  • Start with a freelance copywriter. Use freelance copywriters to test their skills first. If you find a freelance copywriter who performs well, offer them a full-time job.
  • Promote from within. Your current employees already know your brand, which can help them create informed content about it. Look for an employee who has strong writing skills to promote to a copywriter position.
  • Hire from related fields. Someone with experience in marketing or similar fields can often move into a copywriting position. Network with people in those fields to attract a potential copywriter.
  • Post on social media. Advertising your copywriter position on your social media channels can help you find a fan of the brand who’s also a talented copywriter.
  • Post your job online. Try posting your copywriter job on Indeed to find and attract quality copywriter candidates.

What are the types of copywriters?

Many copywriters produce various types of content, but others focus on a specific type of copywriting to fulfill a particular purpose. Knowing what your business needs can help you choose the right type of copywriter. Some types of copywriters include:

  • Marketing copywriter: A marketing copywriter uses creative writing strategies and buyer psychology to produce copy that helps sell things. Content they create can include e-books, video scripts and marketing email campaigns.
  • SEO copywriter: This type of copywriter focuses on search engine optimization of blog posts and other online copy to help the content rank higher in results.
  • Technical copywriter: A technical copywriter takes technical information and makes it easy for anyone to understand. This might include instructions, user manuals or instructional online content.
  • Creative copywriter: A creative copywriter creates concise, attention-grabbing content that’s memorable, often advertising content that’s short and catchy.
  • Digital copywriter: Some copywriters specialize in online content, such as calls to action and social media copy.

Writing a copywriter job description

A thoughtful description is important in finding qualified copywriter candidates. A copywriter job description includes a compelling summary of the role, a detailed list of duties and responsibilities and the required and preferred skills for the position.

When writing your copywriter job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on copywriter jobs, according to Indeed data:

  • Copywriter
  • Writer
  • Content writer
  • Writing
  • Marketing
  • Journalism
  • Remote copywriter
  • Proofreader
  • Copywriter remote
  • Creative writer

Interviewing copywriter candidates

Strong candidates for copywriter positions will be confident answering questions regarding:

• Copy concepts they present within their portfolio
• Examples of how previous marketing copy successfully converted
• Their ability to manage numerous projects at the same time

Need help coming up with interview questions? See our list of copywriter interview questions for examples (with sample answers).

FAQs about how to hire a copywriter

What's an alternative to hiring a copywriter?

You can do the copywriting yourself or include it in the job description of a marketing team member. However, having an experienced copywriter can make your content more effective as a marketing tool. Doing the writing yourself or splitting an employee’s time with the copywriting can interfere with other essential job duties. You can also outsource the copywriting to a marketing agency.

How do I choose between two good copywriter candidates?

Copywriting is a skill you can easily test by having each candidate complete a writing sample. Ask your top candidates to do an additional writing sample specific to your company to see how well each person can capture your branding and needs. Consider the range of writing experience each candidate has in case you want to expand the copywriting duties to different writing types in the future.

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