How to Hire a Marketing Manager

Does your growing business need a marketing manager? Marketing managers can implement and organize marketing activities for your company.

Here are some tips to help you find great marketing manager candidates and make the right hire for your business.

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Marketing managers searching for jobs on Indeed*

188,422

Job seekers that clicked marketing manager jobs

41,145

Resumes for job seekers with marketing manager experience on Indeed

6,866

Marketing manager jobs that received clicks

What is the cost of hiring marketing manager?

  • Common salary in US: $65,484 NA
  • Typical salaries range from $16,000$147,000 NA
  • Find more information on Indeed Salary

*Indeed data (US) – March 2021

As of March 2021, marketing manager jobs in the US are moderately competitive compared to other job markets, with an average of 27 job seekers per marketing manager job.

Why hire a marketing manager?

The need for new staff can affect both your existing team and your bottom line. A great marketing manager hire can help your business:

  • Manage information about your company in the digital space, including your company website, review sites and social media
  • Identify weaknesses and missed opportunities in your marketing efforts
  • Organize booths for participation in trade shows and conferences

Deciding between a full-time vs freelance marketing manager

It’s common for businesses to turn to the freelance market for flexible enhancement of their workforce. If you have a short-term project that needs marketing muscle, hiring a freelance marketing manager can make perfect sense. You may find certain freelancers are more specialized than others, focusing on SEO or digital marketing, for example. Interview to discover their specialties, and if you’re trying to round out your team for a project, hiring multiple freelancers may prove workable.

Many companies need solutions for long-term strategies and the development of marketing tools and policies that will benefit the business. If you have the budget, then hiring a full-time marketing manager is an ideal way to address this need.

What are the types of marketing managers?

Marketing is a diverse and fast-moving field, and there are many types of marketing manager jobs. Marketing managers tackle all varieties of marketing, but they don’t handle the big-picture strategic planning responsibilities that come with being a marketing director.

More specialized marketing manager positions include the following:

  • Brand managers: People in this role take charge of developing a company’s brand identity and tailor all marketing efforts and materials to support that brand.
  • Digital marketing managers: Digital marketing managers are tasked with managing user experience, messaging and brand identity for a company on digital channels and platforms.
  • Marketing specialists: These marketing managers focus on research, data analysis and reporting of industry trends.
  • Product managers: Product managers oversee the development of new products and their delivery to clients or the public. They sometimes need to research market trends and craft marketing strategies.
  • Product marketing managers: Product marketing managers focus on marketing tailored to specific existing and forthcoming products.

Where to find marketing managers

To find the right marketing manager for your business, consider trying out a few different recruiting strategies:

  • Network. Professional and social networking can be the key to finding the best potential candidates for a marketing manager job. Marketing conferences and conventions abound with professionals who are marketers or know marketers of all kinds. 
  • Obtain employee referrals. Referrals from marketers already on your staff can be extremely useful when trying to fill your next freelance position or permanent hire.
  • Search applicant databases. When potential hires reach out to you, it’s an excellent practice to keep their resumes on hand even if you’re not presently hiring. Put this information in an easy-to-search and user-friendly database for the next time you need to fill a position.
  • Post your job online. Try posting your marketing manager job on Indeed to find and attract quality marketing manager candidates.

What are the types of marketing managers?

Marketing is a diverse and fast-moving field, and there are many types of marketing manager jobs. Marketing managers tackle all varieties of marketing, but they don’t handle the big-picture strategic planning responsibilities that come with being a marketing director.

More specialized marketing manager positions include the following:

  • Brand managers: People in this role take charge of developing a company’s brand identity and tailor all marketing efforts and materials to support that brand.
  • Digital marketing managers: Digital marketing managers are tasked with managing user experience, messaging and brand identity for a company on digital channels and platforms.
  • Marketing specialists: These marketing managers focus on research, data analysis and reporting of industry trends.
  • Product managers: Product managers oversee the development of new products and their delivery to clients or the public. They sometimes need to research market trends and craft marketing strategies.
  • Product marketing managers: Product marketing managers focus on marketing tailored to specific existing and forthcoming products.

Writing a marketing manager job description

A thoughtful description can help you find qualified marketing manager candidates. A marketing manager job description includes a compelling summary of the role, a detailed list of duties and responsibilities and the required and preferred skills for the position.

When writing your marketing manager job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on marketing manager jobs, according to Indeed data:

  • Marketing
  • Marketing manager
  • Social media
  • Digital marketing
  • Social media manager
  • Manager
  • Public relations
  • Marketing specialist
  • Marketing communications
  • Media

Interviewing marketing manager candidates

Strong candidates for marketing manager positions will be confident answering questions regarding:

  • Maintaining leads and promotions through marketing software
  • Setting up and running booths at trade shows for lead capture
  • Developing short-term and long-term marketing initiatives

Need help coming up with interview questions? See our list of marketing manager interview questions for examples (with sample answers).

FAQs about how to hire a marketing manager

Do I really need a marketing manager?

If you need to grow public awareness of your brand, promote your company to clients and prospects and meet growth targets on an ongoing basis, chances are good you’ll need a marketing manager. 

How hard is it to DIY marketing manager work?

It can be extremely challenging to manage marketing on your own. Marketing managers deal with an immense volume of data, campaign tracking and planning, software tools and the constant reassessment and retooling of marketing efforts to meet a company’s needs. Doing all this yourself alongside the fundamental work of the business is difficult for most CEOs. 

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